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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Process-oriented sales enablement.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Let’s look at the graph below from the study. However, the study shows they don’t know how to produce enough content. The sales team will be expecting more leads from you and sales enablement content.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

The Ultimate List of Sales Podcasts. 1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions Podcast. 4. The Sales Hacker Podcast. Listen here. Listen here.

Hiring 269
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Revenue 52
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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

Hiring 97
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The 26 Best Sales Podcasts for Reps and Leaders

Zoominfo

So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. What are the Best Sales Podcasts? Burns Episode Length: 30-40 minutes Listen to B2B Revenue Leadership.

Hiring 100
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How Message Dilution Is Hindering Your Buyer and Financial Growth

Mereo

At a B2B selling organization, your value messaging is your flavor — while your buyer-facing professionals take the role of melting ice cubes. One industry survey found that 70% of sales and marketing leaders believe their salespeople stray from the organization’s message. ENABLE AND REINFORCE YOUR CORE MESSAGE.

Buyer 36