Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

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Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. So, ask your boss for the budget now, and attend a sales enablement conference next year.

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Conference Sales Enablement Biotechnology Insurance 62

SalesFuel

APRIL 8, 2024

If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. first before watching In-Depth Case Studies: 31% Webinars: 29% These types of videos on popular social media sites can give your client information on potential customers. Here’s what you need to know.

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Social Media Media Video B2B 52

Allego

SEPTEMBER 28, 2022

This article originally appeared on Sales & Marketing Management. Virtual selling was once the response to a socially distanced world, but now it has transformed how B2B sellers will connect with customers moving forward. In a study conducted by RAIN Group , sellers revealed just how challenging virtual selling can be.

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Sales Enablement Hiring Video Sales Cycle 71

LeadBoxer

JUNE 9, 2020

There’s a new buzzword on the minds of sales managers across the country: sales enablement. The idea is to provide your sales teams with the resources they need to excel. They just need a little help to develop their skills, and that’s where sales enablement comes into play.

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Sales Enablement Ideal Customer Profile Case Study Hiring 89

Hubspot Sales

JUNE 30, 2020

The role of Revenue Operations is to ensure accountability and synchronicity among the goals and activities of organizations that are responsible for driving revenue, which is typically between sales, marketing, and customer service. Alignment between these three groups is especially important for B2B companies.

Revenue 139

Revenue B2B Company Strategy 139

Highspot

APRIL 10, 2020

In their new report, Building the Business Case for a Modern Sales Enablement Toolset , Forrester explores how modern sales enablement improves customer experience and drives business impact. Modern Sales Enablement Drives Marketing and Sales Alignment. Modern Sales Enablement Improves Productivity.

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Sales Enablement Case Study Report ROI 98

Highspot

OCTOBER 21, 2022

And, even more alarmingly, buyer needs and behaviors seem to be moving way ahead of the sales learning curve. Only 32% of B2B buyers feel sales reps are surpassing expectations (that is, going above and beyond what’s necessary to secure buyer business). Sales enablement can help bridge this coaching/performance divide.

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Sales Enablement Top of Funnel Scale Face-to-face 75

Showpad

MAY 31, 2019

Gartner offers its insights into producing effective sales managers. B2B Success in the Digital Age Means Updating Your Sales Strategies. Buyers have taken control of sales conversations, putting their consumer lens on B2B experiences. 2019 Sales Enablement Optimization Study.

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Sales Enablement Survey eBook ROI 69

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading! It’s a “must-have.” Call us today!

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Data Sales Process B2B Company 193

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

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B2B Training Top of Funnel B2C 52

Allego

JANUARY 20, 2022

To help you answer those questions, develop solutions, and begin implementing sales success strategies , we pulled together five of Allego’s top sales enablement webinars. Top 5 Sales Webinars. The State of Sales Enablement Technology: What’s in Store for 2022.

Webinar Metrics 62

Webinar Metrics Sales Enablement Trends Coaching 62

Showpad

JULY 1, 2019

Sales enablement is the driving force that gives reps the content, tools, and training they need to gain more traction with buyers. Various reports from industry-leading organizations over the past few years provide evidence for the value of sales enablement programs. Kapost noted that B2B firms spend over $5.2

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Sales Enablement Hiring SalesForce Ideal Customer Profile 78

Score More Sales

FEBRUARY 4, 2015

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. For example take Salesforce.com which is the predominant CRM tool sales teams use.

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Sales Enablement Merkle Tools Ideal Customer Profile 120

Showpad

JULY 7, 2020

In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . Think about this for a moment: 57% of salespeople didn’t make their quota last year, according to a Salesforce study.

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Sales Enablement Hiring Forecasting Engineering 137

SalesFuel

MAY 13, 2024

As B2B sales grow more competitive, a strong sales pitch presentation may determine whether you cruise or lose. One Sales Pitch Presentation Does Not Fit All Prospects The more specific and tailored you can be with your message the better. Storytelling is a natural fit for B2B selling. Define the next steps.

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Hiring Case Study Construction Segment 116

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. In fact, a recent study found that 83% of marketers think customer experience is more central to their role than it was five years ago ( source ). Let’s jump right in! Continue reading.

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Account Based Marketing B2B Campaigns Video 154

Mindtickle

JUNE 15, 2023

Last week’s Forrester B2B Summit in Austin, Texas brought together revenue leaders, Forrester analysts, and rev-tech vendors to share their insights and strategies for revenue excellence. Continuing the motif of “quality over quantity,” Forrester’s Amy Bills and Jennifer Bullock applied this to the creation of customer case studies.

B2B 52

B2B Case Study Study Vendor 52

Showpad

MAY 1, 2020

Fortunately, the act of equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions – otherwise known as sales enablement – also positions marketing leaders for success. Quantifiable sales enablement ROI for marketing. better quota attainment and 27.1%

Top of Funnel 52

Top of Funnel ROI Sales Enablement InsideView 52

Sales and Marketing Management

DECEMBER 22, 2013

Teaser: With studies showing that up to 80 percent of B2B buyers find their supplier on their own, getting found is just the first step in a process that is all about engaging the prospect long enough to convince and close. Issue Date: 2013-12-23. Author: Paul Rafferty. read more'

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Sales Enablement Study B2B Buyer 180

Mindtickle

APRIL 30, 2020

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

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Sales Enablement Strategy Hiring Collateral 64

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview Ed Calnan, President and Co-Founder of Seismic.

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Buyer B2B Scale Marketing 94

SalesFuel

MARCH 26, 2024

But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. Remember that detail as you reengineer your sales training program.

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Training Hiring How To Proposal 116

Mindtickle

APRIL 30, 2020

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

Sales Enablement 52

Sales Enablement Strategy Hiring Collateral 52

Mindtickle

APRIL 30, 2020

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

Sales Enablement 52

Sales Enablement Strategy Hiring Collateral 52

Showpad

AUGUST 9, 2022

When we ran our 2021 Modern Selling Study Report and asked B2B sales and marketing professionals what their greatest challenges were, an interesting problem came to light: today’s greatest sales challenge is having access to relevant content. That’s not really true at all. And we all kind of know that deep down.

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Sales Enablement Hiring Account Report 52

Mereo

OCTOBER 1, 2020

The Beginnings of Sales Enablement Programs. Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management. Today, sales enablement is an organizational best practice.

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Sales Enablement Face-to-face Scale Travel 71

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

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B2B B2C Customer Top of Funnel 98

Showpad

MAY 1, 2020

In this way, product marketing plays a key role in sales enablement – the act of empowering customer-facing teams with the content, tools, knowledge, skills and coaching required to optimize buyer interactions. Quantifiable sales enablement ROI for a product marketing director.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

Showpad

FEBRUARY 6, 2020

Don’t miss the latest sales enablement news! How to Tear Down Silos Between Marketing and Sales. The boundaries between sales and marketing responsibilities were historically sharply defined. 5 Top Challenges for Sales Enablement Professionals. . 5 Top Challenges for Sales Enablement Professionals.

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Sales Enablement Hiring Face-to-face B2B 40

Mindtickle

NOVEMBER 6, 2020

Sales professionals and buyers alike have quickly accepted and adopted this new reality. In fact, in a recent McKinsey & Company study , 80% of B2B decision makers surveyed prefer a sales model where there are more “remote human interactions” or digital self-service instead of in-person.

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Sales Enablement Buyer Hiring Face-to-face 81

Sales and Marketing Management

APRIL 13, 2017

Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. This has been documented in recent purchase studies by SiriusDecisions, IDC and Hubspot. Sales and marketing are now customer-centric, where referrals, peer influence and customer references are king.

Top of Funnel 189

Top of Funnel B2B Strategy Referrals 189

LeadFuze

NOVEMBER 30, 2021

Sales Enablement Best Practices: 5 Dos and Dont's for Peak Results. Data from CSO Insights shows that 61% of organizations had a dedicated sales enablement person, program, or function in 2018. The increased growth in the number of programs is not surprising, as they are proven to have a large impact on sales success.

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Sales Enablement Hiring Banking Hubspot 52

The ROI Guy

JULY 23, 2015

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

Real Estate 72

Real Estate Sales Enablement B2B B2C 72

SBI

OCTOBER 30, 2018

I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space.

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Sales Enablement Top of Funnel Vendor Ideal Customer Profile 139

Showpad

JANUARY 23, 2020

Enablement Metrics Increase Win Rate, Report Finds. A recent report by Sales Enablement Pro found that Sales organizations that developed and tracked Enablement metrics achieve higher overall win rates. Predictions 2020: B2B Marketers Pivot from Products to Experience. So, which metrics should you implement?

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Sales Enablement Collateral Case Study Pivotal 45

Highspot

OCTOBER 3, 2023

A recent study we commissioned from a leading B2B research firm, surveying 120 global sales leaders, found an average 16% increase in win rate with one thing in common—sales enablement. Accelerate Sales Outcomes With a Consolidated Tech Stack Don’t make your reps waste valuable time navigating between tools.

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How To Sales Enablement Commission Report 91