Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Allego

DECEMBER 9, 2021

We observed the evolving role of sales learning from formal, instructor-led training to becoming part of the essential enablement experiences that reps count on day-to-day to help themselves. Here the four top sales enablement trends for 2022: B2B buyer journeys require smarter, virtual selling.

Top of Funnel 125

Top of Funnel Sales Enablement Trends Coaching 125

Allego

SEPTEMBER 28, 2022

This article originally appeared on Sales & Marketing Management. Virtual selling was once the response to a socially distanced world, but now it has transformed how B2B sellers will connect with customers moving forward. In a study conducted by RAIN Group , sellers revealed just how challenging virtual selling can be.

Sales Enablement 71

Sales Enablement Hiring Video Sales Cycle 71

Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. So, ask your boss for the budget now, and attend a sales enablement conference next year.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

LeadBoxer

JUNE 9, 2020

There’s a new buzzword on the minds of sales managers across the country: sales enablement. The idea is to provide your sales teams with the resources they need to excel. They just need a little help to develop their skills, and that’s where sales enablement comes into play.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading! It’s a “must-have.” Call us today!

Data 193

Data Sales Process B2B Company 193

Allego

JANUARY 20, 2022

2022—It’s a new year with new sales goals, resolutions , quotas, and expectations. What sales tech trends can we expect? What new tools and technology will be released this year? Do our sales reps have the right skills to succeed in this continuing remote-work world? Top 5 Sales Webinars.

Webinar Metrics 62

Webinar Metrics Sales Enablement Trends Coaching 62

Highspot

OCTOBER 21, 2022

And, even more alarmingly, buyer needs and behaviors seem to be moving way ahead of the sales learning curve. Only 32% of B2B buyers feel sales reps are surpassing expectations (that is, going above and beyond what’s necessary to secure buyer business). Sales enablement can help bridge this coaching/performance divide.

Sales Enablement 75

Sales Enablement Top of Funnel Scale Face-to-face 75

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. In fact, a recent study found that 83% of marketers think customer experience is more central to their role than it was five years ago ( source ). Let’s jump right in! Continue reading.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Showpad

JULY 1, 2019

Sales enablement is the driving force that gives reps the content, tools, and training they need to gain more traction with buyers. Various reports from industry-leading organizations over the past few years provide evidence for the value of sales enablement programs. Kapost noted that B2B firms spend over $5.2

Sales Enablement 78

Sales Enablement Hiring SalesForce Ideal Customer Profile 78

SalesFuel

MARCH 26, 2024

But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. Remember that detail as you reengineer your sales training program.

Training 116

Training Hiring How To Proposal 116

SalesFuel

APRIL 2, 2024

To maintain team dynamics and deal flow, managers must actively help BDRs succeed in the new B2B marketplace. Managers can help sales reps who are waiting for great leads to be passed along by the BDR team. Recent research, including our own , points to changed buyer behavior in the B2B process. In 2024, 39.3%

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Mindtickle

JUNE 15, 2023

Last week’s Forrester B2B Summit in Austin, Texas brought together revenue leaders, Forrester analysts, and rev-tech vendors to share their insights and strategies for revenue excellence. Before seeking a vendor or investing in tools, it’s crucial to evaluate and define your sales capabilities.

B2B 52

B2B Case Study Study Vendor 52

Showpad

MAY 1, 2020

Fortunately, the act of equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions – otherwise known as sales enablement – also positions marketing leaders for success. Quantifiable sales enablement ROI for marketing. better quota attainment and 27.1%

Top of Funnel 52

Top of Funnel ROI Sales Enablement InsideView 52

Mindtickle

APRIL 30, 2020

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

Sales Enablement 64

Sales Enablement Strategy Hiring Collateral 64

Highspot

OCTOBER 3, 2023

A recent study we commissioned from a leading B2B research firm, surveying 120 global sales leaders, found an average 16% increase in win rate with one thing in common—sales enablement. Accelerate Sales Outcomes With a Consolidated Tech Stack Don’t make your reps waste valuable time navigating between tools.

How To 91

How To Sales Enablement Commission Report 91

SalesLoft

JUNE 12, 2017

It’s a big number, but if you’re in the B2B arena it’s easy to see why that estimated growth is going to be pretty accurate. Technology tools have become a ubiquitous part of modern business. However, there are certain strategies that can’t be accomplished with the simple addition of a new tool.

Sales Enablement 52

Sales Enablement Tools Distribution Face-to-face 52

Mindtickle

APRIL 30, 2020

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

Sales Enablement 52

Sales Enablement Strategy Hiring Collateral 52

Mindtickle

APRIL 30, 2020

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

Sales Enablement 52

Sales Enablement Strategy Hiring Collateral 52

SBI

OCTOBER 30, 2018

I recently had the pleasure of being the guest on the Sales Enablement Radio podcast hosted by the Brevet Group. I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space.

Sales Enablement 139

Sales Enablement Top of Funnel Vendor Ideal Customer Profile 139

Showpad

AUGUST 9, 2022

When we ran our 2021 Modern Selling Study Report and asked B2B sales and marketing professionals what their greatest challenges were, an interesting problem came to light: today’s greatest sales challenge is having access to relevant content. That’s not really true at all. And we all kind of know that deep down.

Sales Enablement 52

Sales Enablement Hiring Account Report 52

Mereo

OCTOBER 1, 2020

The Beginnings of Sales Enablement Programs. Travel back to 1999, perhaps in a cubicle-lined office or around a rectangular conference table, John Aiello and Drew Larsen strategized a new approach to sales operations and management. Today, sales enablement is an organizational best practice.

Sales Enablement 71

Sales Enablement Face-to-face Scale Travel 71

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview Ed Calnan, President and Co-Founder of Seismic.

Buyer 94

Buyer B2B Scale Marketing 94

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Showpad

MAY 1, 2020

In this way, product marketing plays a key role in sales enablement – the act of empowering customer-facing teams with the content, tools, knowledge, skills and coaching required to optimize buyer interactions. Quantifiable sales enablement ROI for a product marketing director.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

Sales and Marketing Management

MAY 19, 2019

Author: Theresa O'Neil, Chief Marketing Officer of Showpad Today’s B2B buyers have higher expectations than ever before, and their criteria for making purchase decisions is evolving. A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price.

Buyer 235

Buyer B2B Guarantee Data 235

The ROI Guy

JULY 29, 2015

Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. A whopping 88% of study participants reported a positive impact on revenue from Sales Tools.

ROI 83

ROI Tools Compensation Territories 83

LeadFuze

NOVEMBER 30, 2021

Sales Enablement Best Practices: 5 Dos and Dont's for Peak Results. Data from CSO Insights shows that 61% of organizations had a dedicated sales enablement person, program, or function in 2018. The increased growth in the number of programs is not surprising, as they are proven to have a large impact on sales success.

Sales Enablement 52

Sales Enablement Hiring Banking Hubspot 52

SalesFuel

MAY 6, 2024

The study reviewed work by professionals across a wide range of careers and highlighted the importance of developing human capital. Your reps also know that, especially in the B2B sector, buyers prefer fewer face-to-face interactions with sellers. Employees who naturally possess creativity will do well in the AI-powered sales world.

Competition 111

Competition Face-to-face Hiring Decision Maker 111

The ROI Guy

JULY 23, 2015

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

Real Estate 72

Real Estate Sales Enablement B2B B2C 72

SalesFuel

APRIL 10, 2024

Sellers who want to succeed must build sales credibility to stand out. adults think salespeople are credible, according to SalesFuel’s The State of Credibility in America study. Before salespeople can be thought of as 'trusted advisors,' they first must have a high level of sales credibility.” What is sales credibility?

Research 115

Research Hiring Social Media Trends 115

LeadFuze

APRIL 2, 2019

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales enablement is a powerful tool for increasing sales performance. What exactly is Sales Enablement? 5 Alignment.

Sales Enablement 55

Sales Enablement Top of Funnel Revenue Motivation 55

SalesFuel

MAY 28, 2024

Newsflash: Today’s B2B buyers do not want to interact with salespeople in the traditional way. Are Your High-Performing Teams Ready for the New Buyer Behavior A recently released Gartner study points out that leaders of thriving organizations must change their mindset. Instead of being sales focused, they need to be revenue focused.

Buyer 52

Buyer Hiring Vendor Face-to-face 52

Mindtickle

NOVEMBER 6, 2020

Sales professionals and buyers alike have quickly accepted and adopted this new reality. In fact, in a recent McKinsey & Company study , 80% of B2B decision makers surveyed prefer a sales model where there are more “remote human interactions” or digital self-service instead of in-person.

Sales Enablement 81

Sales Enablement Buyer Hiring Face-to-face 81

SBI

MAY 21, 2019

Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling™. Mediafly’s release includes three new capabilities: Mediafly Workspaces, Story Mapper and Tool Builder. While companies have the best intentions when unveiling new sales enablement solutions, many of these deployments fail.

Sales Enablement 75

Sales Enablement SAP Pivotal Industry 75

Showpad

APRIL 3, 2020

Showpad helps organizations boost sales and marketing alignment and support their sales teams with tools for training, coaching and content management. Discover results from a Forrester Consulting Total Economic Impact™ study commissioned by Showpad. But what is the real bottom-line impact?

Sales Enablement 52

Sales Enablement Face-to-face Commission Webinar Metrics 52