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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Companies need to provide specific, value-driven sales discussions that differentiate their product from competitors. Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. times more effective at achieving their sales goals and report 1.4

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

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6 Steps for Creating an Effective Sales Enablement Plan

Highspot

And, even more alarmingly, buyer needs and behaviors seem to be moving way ahead of the sales learning curve. Only 32% of B2B buyers feel sales reps are surpassing expectations (that is, going above and beyond what’s necessary to secure buyer business). Sales enablement can help bridge this coaching/performance divide.

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B2B Sales Training Techniques and Best Practices

Highspot

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

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Sales Enablement Best Practices: 5 Do’s and Don’ts

LeadFuze

Sales Enablement Best Practices: 5 Dos and Dont's for Peak Results. Data from CSO Insights shows that 61% of organizations had a dedicated sales enablement person, program, or function in 2018. The increased growth in the number of programs is not surprising, as they are proven to have a large impact on sales success.

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Sales Enablement Statistics to Inform Your Strategy

Mindtickle

The sales environment is constantly evolving as new strategies, markets, and products are introduced, reintroduced, or changed. In fact, according to a study of over 100 B2B organizations , 75% of firms have a refocused sales strategy, 70% have entered a new market, and 82% introduced a new product or service over the past twelve months.

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Peer-to-Peer Selling Is A Modern B2B Strategy for Winning Sales

Sales and Marketing Management

Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. This has been documented in recent purchase studies by SiriusDecisions, IDC and Hubspot. Sales and marketing are now customer-centric, where referrals, peer influence and customer references are king.