Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

OCTOBER 28, 2020

They don’t let you know someone is searching for your products or solutions as the search volume is spiking, they batch the data and distribute the signals on a scheduled, usually weekly, basis. Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Document Signing. HR & Payroll Software.

Tools 179

Tools Real Estate Travel Face-to-face 179

Hubspot Sales

OCTOBER 2, 2018

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem?

Distribution 82

Distribution Channels Sales Enablement Enterprise 82

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. The video is essentially a tutorial, but also serves as a great promotional tool aimed at business consumers. Whitepapers. The focus of the Webinar is using OneDrive for business. With over 100,000 views, it’s clearly something that users are interested in.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Janek Performance Group

OCTOBER 4, 2022

I see this as an effective social selling tool in three areas. But for companies that want to expand their reach and engage in conversations that matter, giving sales reps access to react or comment on any post in their feed on behalf of the company can be a powerful tool. LinkedIn GitHub Skills Explorer. In Conclusion.

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. Very few B2B companies have mastered the art of podcasting.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Especially in the B2B Realm?). Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Here are eight tips to keep in mind before creating and distributing a corporate social media policy: Continue reading. Thanks for checking out November’s B2B blog post round-up!

B2B 113

B2B Hiring Social Media Face-to-face 113

Lead411

APRIL 17, 2024

To do this, the marketing, sales, distribution, and consumer interaction departments must work in tandem to provide the most possible effect and expansion. Find the best ways to get your product or service in front of your target market by figuring out how to distribute it. doing for the B2B sales data world?

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Zoominfo

SEPTEMBER 12, 2023

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. But for too many, the problem may also seem too big to solve or too abstract to really matter.

Data 147

Data Scale Lead Rank Hiring 147

Allego

AUGUST 13, 2020

Mary’s expertise is B2B sales with a focus on how business leaders can adapt to the empowered buyer. Read on to see Mary’s seven sales enablement takeaways for B2B sales professionals. With today’s distributed teams, mobile, interactive sales enablement is crucial to training, onboarding and developing sellers.

Sales Enablement 77

Sales Enablement B2B Hiring ROI 77

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

SEPTEMBER 3, 2018

We recommend you distribute this type of survey on a channel or platform frequented by your customers. Similar to our first point, these surveys should be placed or distributed through channels frequented by all types of customers. Use these insights to create and distribute more engaging content for every stage of the buying journey.

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Zoominfo

MARCH 9, 2021

Messaging, distribution, reach and optimization. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Mindtickle

SEPTEMBER 8, 2022

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

Sales Enablement 52

Sales Enablement Tools Hiring Lead Rank 52

Distribution Pricing Journal

SEPTEMBER 21, 2023

Understanding Price Reduction Discounting is a familiar tactic when trying to win large jobs in distribution. The Reality of Pricing in Distribution You may be familiar with the concept of price elasticity. Switching costs can be higher in B2B purchasing. The tourism industry is exceptionally elastic.

Discount 52

Discount Distribution Customer Tourism 52

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever. Content type.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

OCTOBER 28, 2020

They don’t let you know someone is searching for your products or solutions as the search volume is spiking, they batch the data and distribute the signals on a scheduled, usually weekly, basis. Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. Why circle back and polish up a brand new intent engine?

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Crunchbase

MAY 18, 2023

They must do more with less and move quickly to close deals at a time when the B2B sales cycle has slowed. According to Demand Gen Report ‘s 2022 B2B Buyer Behavior Survey , 55% of buyers say their purchasing timelines have grown, while 82% of sales professionals have had to adapt quickly to new ways of selling.

Sales Cycle 98

Sales Cycle Lead Rank Lead Scoring Sales Qualified Lead 98

Sales Hacker

MARCH 1, 2024

The B2B playbook is changing. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. By distributing content on owned channels, SaaS companies are less at the whim of social media algorithms and anything that stands between you and an audience.

Media 71

Media Company Distribution How To 71

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? We recommend you distribute this type of survey on a channel or platform frequented by your customers. Similar to our first point, these surveys should be placed or distributed through channels frequented by all types of customers. But, we have a simple fix—surveys! Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. When it comes to B2B GTM motions, the three channels to focus on are typically. What’s Broke?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Hubspot Sales

SEPTEMBER 10, 2019

With this mindset and the right tools, salespeople can become more efficient and effective with little to no additional effort. If you’re looking for growth hacking tools to help your sales team, check out these options. HubSpot CRM is an all-in-one tool that helps you organize, track, and nurture your leads and customers.

Tools 102

Tools Top of Funnel Hubspot CRM 102

Hubspot Sales

MAY 29, 2019

Here, we're going to explore some of the best group scheduling tools you might use to create a more effective scheduling process. But first -- what should you look for in a good group scheduling tool? A group scheduling tool needs to meet a ton of requirements to be considered "good." Sales automation tools (ex.

Groups 129

Groups Tools Outsourcing Services Hubspot 129

Zoominfo

DECEMBER 7, 2017

Today we teach you how to construct an effective B2B buyer persona profile—keep reading. The importance of buyer personas for B2B companies Buyer personas are a marketer’s best friend. If you don’t have in-house resources, work with a sales and marketing intelligence tool. The short answer is—you won’t. What is a buyer persona?

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. High-value content distribution.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Types of B2B Lead Generation Strategies. Inbound Marketing.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6%

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Pipeliner

DECEMBER 31, 2023

Is your B2B content generating the leads you crave? The B2B buyer is now a self-directed researcher, demanding valuable content before engaging. Enter the Podcast: Amplifying Your Thought Leadership John and Steve champion the rise of podcasts as a potent tool for thought leadership and industry engagement.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. What Is A B2B Social Media Marketing Strategy? The core question B2B social media marketers should be asking themselves is: “how does my social media strategy support business objectives?”

Social Media 100

Social Media Media Strategy Benefit 100

Alice Heiman

MARCH 12, 2024

Strategic Content Creation and Distribution In discussing content strategies, the importance of planning cannot be overstated. 14:01] High-Quality Social Media Content – The shift toward strategic planning for content creation and distribution on social media. [17:10] His career follows the pipeline.

Social Media 75

Social Media Media Revenue Top of Funnel 75

Close.io

JANUARY 27, 2020

A sales org chart is a godsend in such a scenario to distribute responsibilities and flesh out the relationships between individual roles in the team. The tool lets you print the org chart and collaborate with your team for building one. It is a drag & drop tool with templates across the following categories to get started quickly.

Tools 72

Tools Hiring Hubspot Distribution 72