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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. On this list, you’ll find a variety of tools, both paid and free, to add to your existing technology stack.

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Top 11 LinkedIn Lead Generation Tools

LinkedFusion

In particular, LinkedIn is favored by sales professionals for lead-generation activities, especially for B2B leads. Here is where a LinkedIn lead generation tool is useful in automating these tasks. Which are the top 11 Linkedin Lead Generation Tools? LinkedFusion is the safest LinkedIn Automation Tool.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. LinkedIn is a tool for career advancement. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

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Cracking the B2B Code on Facebook

SBI Growth

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn and twitter are more professional”. LinkedIn is the gold standard for B2B social marketing. Your B2B prospects are on Facebook.

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Top 13 Inside Sales Management and Automation Tools for B2B SaaS

Pipeliner

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator.