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The Straight-Forward Guide to Target Markets

Hubspot Sales

Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Atlassian offers a suite of collaboration tools designed to help developers and product leaders take their projects from concept to completion. Nike is a classic B2C example.

Apparel 115
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Supercharging Sales Through The Power of Sponsorship

Pipeliner

Sponsorship is one of the oldest and very effective automatic sales tools, but many newer businesses consider it unattainable due to its connections with big global events such as Olympics, Formula 1, or NFL. In B2C business there is a term called “image transfer”.

Harvest 59
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5 Tactics to Improve Your Follow-Up Cadence [With Examples]

Sales Hacker

They’re taking a more B2C-like approach, optimizing the buying experience to win more business. Swapping out competitor names per email, or mentioning a sports team in the area, was also a favorite “personalization” strategy for a while. For example: A Social Media Manager requests a demo of your social listening tool.

Follow-up 108
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How Aligning Strategy and Customer Needs Helped Backcountry Experience Record Sales Growth

SugarCRM

Backcountry is an online specialty retailer and parent company of four business units that specialize in gear for wilderness adventures and outdoor sports, including biking, skiing, snowboarding, climbing, fly-fishing, hiking, and camping. SugarCRM offers robust sales tools without the complexity.

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The Fundamental Error of Approach in Today’s Sales

Pipeliner

A person in their 20s might want the latest sports car, while someone in their 50s isn’t so concerned with appearance and would rather have something comfortable and cost-effective to drive. AI might function somewhat effectively in the B2C world, such as with Amazon, where there is no human salesperson involved.

Hiring 97
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Competition vs Collaboration – What Drives High-Performing Sales?

Seismic - Sales Effectiveness

We compete against other teams or individuals in sports, we compete with siblings for our parents’ attention, we compete with our peers for the best jobs, we compete with coworkers for a raise or promotion. Competition is traditionally how sales team have been driven, in both B2B and B2C. “Competition makes us faster.

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10 Most Important Sales Trends That Will Define 2019 (And Predictions)

Sales Hacker

Trend #4: B2B follows B2C. Tools that can accurately tell you the Next Best Action to take are coming and coming quick. Target Account collaboration is a team sport! Start building efficiencies into your sales process and sales org now, and make it recession proof! One of my favorite use cases is sales conversations.

Trends 104