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Rethinking the Value of Customer Service

SugarCRM

For so long, marketing and sales were considered the driving wheels for company growth since they generate leads and close deals. Seeing how far customers could be pushed before they’d cancel a service or move to a competitor was often acceptable. Customer Effort Score (CES). Customer Service Analytics.

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How the Customer Onboarding Process Helps Retain Loyal Customers

Pipeliner

It basically teaches the customer how to make the most out of your product. If you run a business, this should be a part of your customer service. It will make the customer’s experience smoother and keeps them loyal to you. Here are more reasons why you should have a customer onboarding process to keep loyal customers: 1.

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What is Data Normalization & Why Should You Care?

Zoominfo

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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17 Small Business Mistakes You Need to Avoid

Smooth Sale

Doing Little to No Marketing. Whether you read the ultimate guide to starting a business or have attended some seminars that describe how to start a new enterprise, one thing you’ll notice is how marketing is a core part of any business operations. How will your customers know about your brand and its products and services?

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Best Practices for Writing a Sales Leadership Resume

Sales Hacker

When applying for an executive-level sales role, you’ll want to highlight your ability to: Do market research. Identify market trends. Sales leaders now will be asked their approach to building a tech stack without breaking the bank. For example: Sales Director with 10 years experience increasing revenue and market share.

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

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