Wasted Sales Opportunities – How One Bank Blew Theirs
The Pipeline
JULY 3, 2013
One of the big Canadian banks, we’ll call them the Green bank, has a current radio ad that I believe holds a great lesson for sales people. As sellers we need fix our lens on the buyers’ objectives and priorities, and work with the buyer towards those ends. By Tibor Shanto – tibor.shanto@sellbetter.ca. Well I was half right.
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