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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. If you’ve read any of our previous blog posts—you know we’re big on buyer personas.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

But it’s marketing that has the tools and data to deliver. They have the tools and data. The web sites they visit, webinars they attend, e-books and blogs they read. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.).

Lead Rank 282
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? Here are a few suggestions: Twitter – Is your company blog linked to each AE’s Twitter page? Just ask Eloqua.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. More Targeted Prospecting If you’ve read any of our previous blog posts—you know we’re big on buyer personas.

Data 100
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. For instance: Trade Shows.

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Try free tools to help monitor activity of your buyer – companies and individuals. Read the Eloqua Grand Guide to Social Selling. If you are a sales rep in a company that is not supporting you with social tools, do it ON YOUR OWN.

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Social Selling Success Stories

Score More Sales

I am very humbled, and quite honored, since it seems that quite a process was put into place and many different tools to measure reach was used to take a list of 500 influencers down to the top 30. LinkedIn is certainly a social selling tool and Koka the perfect representative of how adding insight to help potential buyers builds your brand.