Remove Blog Remove Incentives Remove Prospecting Remove Segment
article thumbnail

Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

From making the first contact to nurturing a lead, sales prospecting is a delicate art. You must determine which outreach channels your leads will respond to and approach your sales prospecting tactics accordingly. It lets you engage with a prospect directly and answer their queries in real time. You must do it right, but how?

article thumbnail

Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You can engage prospects throughout the customer life cycle. At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Small Gifts Can Create Big Marketing Wins

Zoominfo

We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests. For example, we offer a $7 gift card to prospects who sign up for a demo to bolster show rates. How do you determine gift value?

article thumbnail

The Beginner’s Guide to Referral Marketing

Zoominfo

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. From there, segment your audience based on how likely they are to give referrals.

Referrals 130
article thumbnail

“A La Carte” Comp Plans

Partners in Excellence

Prospecting seems to be the driving issue right now. I’ve seen numerous discussions around, “our people aren’t doing the prospecting needed to fill their pipelines, but if we compensate them on their prospecting efforts, we can incent them to do the work… ” Huughh????

article thumbnail

Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

The answer is to carefully segment your website visitors into different types. Prospects typically prefer a casual tone in online interactions because it feels like speaking to a person, rather than a bot. This allows you to connect with your prospects and build trust. The Hot Prospect. Greeting Messages. Be relatable.

article thumbnail

Top 10 Social Selling Tools

Zoominfo

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. The Sales Navigator allows you to easily discover, save and segment LinkedIn leads. ReachOut , ZoomInfo’s Chrome extension, allows you to simplify your social prospecting process.