No More Cold Calling
SEPTEMBER 14, 2023
What do buyers really want? They tell you how a book is a must-read, packed with powerful strategies. I’m not going to tell you any of that about Buyer First: Grow Your Business with Collaborative Selling , a new book by Carole Mahoney. Buyer First is not just a book; it’s a game-changer for your sales career!
Sales and Marketing Management
NOVEMBER 9, 2020
Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite. Here’s how the sales team should handle calls now that the C-suite is actively involved. Understand the buyer’s focus on ROI. Get the Executive Talking. Mind the CFO. The CFO has no tolerance for that.
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Sales and Marketing Management
FEBRUARY 8, 2023
The post Leveraging the Buyer Journey to Improve Your Marketing Strategy appeared first on Sales & Marketing Management. By optimizing each step of the customer’s purchase journey, businesses can maximize ROI in their marketing efforts while delighting customers along the way.
Sales and Marketing Management
APRIL 10, 2023
With prospects now driving their own problem-solving journeys, sellers must design their entire go-to-market strategies around enabling and facilitating the buyer-led process.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
Engage Selling
JUNE 10, 2022
??????? Is there such thing as an ideal buyer? The post The Ideal Buyer in Today’s Marketplace | Sales Strategies first appeared on Colleen Francis - The Sales Leader. I recently have been interviewed on a number of podcasts because there’s great interest in my new book, Right on the … Read More.
Engage Selling
JULY 8, 2022
????????? Are you building buyer confidence…in themselves? In today’s marketplace, buyers are younger and more inexperienced than ever before. The post Building Buyer Confidence in Themselves | Sales Strategies first appeared on Colleen Francis - The Sales Leader. Thus, as … Read More.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
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For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms. While buyers clamor for a seller-free experience, sales teams are left in the dark, bereft of crucial insights to their buyers’ progression.
Advertiser: ZoomInfo
Learn how capturing buyers’ search behavior in real time can shorten your sales cycle. In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.
Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates
With most of the world’s population active on social media, it is imperative that teams improve their sales strategies by investing in sales coaching & training. Investing in high quality sales coaching will help to systemize your sales strategy and teach your team how to navigate social media in an effective and meaningful way.
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. But connecting with and converting buyers has never been more challenging. B2B sales are way more emotional than B2C because people’s careers are on the line.
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Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.
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