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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

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New Leads Not Calling You Back?

EyesOnSales

“We follow up on new leads that register for a free trial of our SaaS and I’m having a hard time getting them to call or email me back. I would expect that if the leads were cold but these are warm leads (hand raisers). Are we just getting bad leads?” ” This is a common problem.

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Re-energizing sales efforts in a virtual world

Sales and Marketing Management

Using our proprietary technique, called rsX?, Though cash may seem like an easy solution, research as far back as the 1970s shows that cash rewards are not as meaningful as non-cash rewards on a psychological perspective. Not all sales incentive programs are the same. Not all sales incentive programs are the same.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to Sales Manager, you should consider a middle ground: a team lead role for the inbound crew.

Lead Rank 169
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Re-engaging Lost Leads: A Simple Guide

Hubspot Sales

Sometimes, despite how interested they seem, we lose a lead. Although some leads are lost because they truly aren’t interested, some can be gained back because, maybe, they simply needed more time to think, or you weren’t serving them the right content. 8 Strategies For Re-engaging Lost Leads. Offer incentives.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to sales manager, you should consider a middle ground: a team lead role for the inbound crew. Are there risks associated with a team lead role? But, trust me, the team lead role, can work. And work well. Now, is it perfect?

Lead Rank 130
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Marketing teams, with their rich industry insights, often take the lead in crafting the messaging platform. A collaborative lead-scoring approach ensures high-quality lead generation.

Lead Rank 106