Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Analyze Prospect And Customer Data.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

BuzzBoard

MAY 8, 2024

Why Is Local Social Media Marketing Important for Your Clients and How Can Digital Agencies Leverage Its Potential? Over the past few years, the value of local social media marketing has grown exponentially. This, in turn, enhances the value of marketing campaigns that digital agencies provide at a local level.

Social Media 52

Social Media Campaigns Media Marketing 52

BuzzBoard

AUGUST 9, 2024

Exploring the Benefits of Retargeting Campaigns for Mid-sized Companies Clients As digital marketing agencies, you grapple with numerous challenges in aiding our clients, primarily mid-sized companies, to secure a significant market share, maintain sales conversions, and ultimately expand their businesses.

Campaigns 52

Campaigns Company Analytics Advertising 52

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. Traditional Marketing Ideas.

Campaigns 78

Campaigns Marketing Advertising Advertising 78

BuzzBoard

JULY 26, 2024

Overview of the Significance of Customized Search Ad Campaigns for Mid-Sized Companies and the Potential Benefits The digital advertising landscape is perpetually evolving. These tailor-made ad strategies can markedly enhance a business’s visibility and prosperity in today’s fiercely competitive market.

Campaigns 52

Campaigns Company Lead Rank Lead Scoring 52

BuzzBoard

JULY 30, 2024

How Digital Agencies Can Utilize Hyperlocal Social Media Campaigns to Expand the Outreach of Mid-Sized Companies In today’s digital marketing landscape, hyperlocal social media campaigns serve as powerful instruments for extending the reach of mid-sized companies.

Social Media 52

Social Media Campaigns Media Company 52

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Nutshell

APRIL 11, 2023

A surefire way to get leads to take notice of your company is by creating personalized and targeted campaigns. Targeted marketing and sales campaigns can drive more revenue for your business by directly appealing to your target audience. But how do you create those personalized marketing campaigns in the first place?

Campaigns 62

Campaigns Buyer Persona Segment Social Media 62

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing?

Prospecting 130

Prospecting Marketing Top of Funnel Segment 130

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. Intense, self-driven passion promotes innovation, creativity, and motivation. However, focusing on the wrong elements can leave a campaign stalled by the side of the road. Switch Out Your Obsessions.

Outbound 177

Outbound Ideal Customer Profile Marketing Campaigns 177

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Smooth Sale

SEPTEMBER 11, 2024

Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people. First, think about your niche.

Marketing 96

Marketing How To Social Media Hiring 96

LinkedFusion

SEPTEMBER 11, 2024

If you’re in the B2B marketing space, LinkedIn Ads should be a staple in your strategy. Let’s dive into how you can start mastering LinkedIn Ads and creating campaigns that actually work. Run your ads through LinkedIn Campaign Manager to track performance and adjust for better results.

Cost Per Click 40

Cost Per Click Campaigns ROI LinkedIn 40

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Hubspot Sales

MAY 26, 2023

In real estate, you have to understand that prospects aren't going to appear out of thin air. This is a concept known as real estate prospecting. And in the highly competitive world of real estate, prospecting can be challenging. Prospecting should be a fundamental part of your business strategy as a real estate professional.

Real Estate 88

Real Estate Prospecting Ideal Customer Profile Social Media 88

BuzzBoard

JULY 30, 2024

Powering the Growth of Mid-Sized Companies With Location-Based PPC Strategies For digital marketing professionals, one key differentiator can be the ability to effectively utilize Pay-Per-Click (PPC) strategies. More specifically, location-based PPC strategies have proven significantly beneficial in promoting growth for mid-sized companies.

Top of Funnel 52

Top of Funnel Campaigns Company Strategy 52

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

MarketJoy

OCTOBER 14, 2024

Outbound marketing has been the backbone of businesses for centuries, serving as a key driver for generating leads, closing sales, and boosting revenue. The Early Days: Print and Posters The roots of outbound marketing extend back to the invention of the Gutenberg press in the 15th century.

Direct Mail 52

Direct Mail Outbound Marketing Advertising 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

BuzzBoard

MAY 22, 2024

Achieving Unprecedented Success: Effective Case Study Marketing for Local Clients Every digital marketing agency embraces the significance of applying fruitful promotional strategies. Indeed, case study marketing is one such potent approach. Broaden your promotional tactics for wider outreach.

Case Study 52

Case Study Study Maximizer Marketing 52

BuzzBoard

SEPTEMBER 20, 2024

Analyzing How Effective Social Media Marketing Strategies Elevate Brand Awareness for Mid-Sized Company Clients Implementing an effective social media marketing strategy can dramatically improve brand recognition, particularly for medium-sized business clients.

Social Media 52

Social Media Media Company Strategy 52

BuzzBoard

JULY 21, 2024

Exploring the Untapped Potential of Facebook Groups in Mid-Sized Companies Marketing In the rapidly evolving landscape of social media marketing, many mid-sized companies have yet to leverage the full potential of Facebook. Promoting content within a group ensures it reaches a more interested and involved audience.

Top of Funnel 52

Top of Funnel Facebook Groups Company 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Smooth Sale

OCTOBER 9, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Ultimate Guide to Driving Your Business’ Sales Through the Roof In today’s highly competitive market, driving sales and growing your business isn’t just about having a good product or service. As prospects move through the middle of the funnel, nurturing them becomes crucial.

Paid Content 78

Paid Content Top of Funnel Lead Rank Lead Scoring 78

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Keep reading! Unauthorized personalization.

Marketing 206

Marketing Demographics Campaigns Social Media 206

BuzzBoard

JUNE 6, 2024

Understanding the Importance of Personalization Strategies for Digital Marketing Agency Client Acquisition Acquiring new clients is a fundamental challenge for any digital marketing agency. It’s about standing out and demonstrating value to prospective clients. Do show clients just how effective personalization can be.

Strategy 52

Strategy Marketing Small Business Small Business 52

MarketJoy

OCTOBER 3, 2024

Segment Your Outreach: Develop campaigns that address the distinct needs and pain points of each segment. Whether your focus is targeting prospects with the highest potential contract values, breaking into a new industry, or cross-promoting a product in a sector where you’re already successful, precision in targeting is key.

Lead Generation 98

Lead Generation Outbound Ideal Customer Profile Lead Rank 98

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

B2B 214

B2B Marketing Retail Consumer 214

Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

BuzzBoard

MAY 31, 2024

Exploring Strategies to Find Clients From Local Businesses Through Efficient Email Marketing Finding local business clients through effective email marketing is a challenge that many digital marketing agencies face. Here are some practical steps to enhance your prospecting effectiveness and gain the much-desired traction.

Email Marketing 52

Email Marketing Marketing Campaigns Face-to-face 52