Crunchbase

NOVEMBER 13, 2020

Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Social selling involves researching, connecting and engaging with leads and customers on social media platforms.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Crunchbase

APRIL 20, 2022

Online marketing, ranging from email to social media and everything in between, is vitally important for modern enterprises. However, you can’t send the same marketing email or ad to everyone on your lead list. However, there’s another option: Using targeted lead lists to make laser-focused, effective marketing campaigns.

Campaigns 52

Campaigns Leads Marketing Qualified Lead Marketing 52

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

Scale 97

Scale Strategy Marketing Lead Rank 97

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Crunchbase

APRIL 5, 2022

There are a handful of different options, but social selling is arguably the most effective and worthwhile. We’re here to help you start selling on social media the right way and avoid many of the common pitfalls that put sales representatives in precarious situations. What is social selling?

Social Selling 52

Social Selling Lead Rank Lead Scoring Social Media 52

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). I recommend building a ‘skunk-works’ team and begin to experiment if you want to lead and avoid being left behind in a Social 3.0

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

DiscoverOrg Sales

JUNE 8, 2017

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Pipeliner

MAY 21, 2023

The Power of Future Demand: Why Brand Marketing is Key to Scaling Profitably As marketers, we’re constantly grappling with the challenge of scaling our businesses profitably. This is where brand marketing comes in. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist.

Scale 52

Scale Video Marketing Campaigns 52

Pipeliner

AUGUST 2, 2020

She runs the ‘Million Dollars A Day’ campaign to have 1000 of her students make a 1000 dollars a day. John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

Campaigns 52

Campaigns Hiring Social Selling Account 52

Pipeliner

APRIL 21, 2020

When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. This expert sales interview explores: The advantages of agile marketing.

Marketing 78

Marketing Social Selling Campaigns Consumer 78

Score More Sales

MARCH 5, 2013

Our prospecting tool, Prospector allows you to use Google to search for LinkedIn contacts, and to easily export them to a spreadsheet so that you can speed up sales campaigning. We’re also big fans of Salesforce for CRM and Pardot , our marketing automation app. They think it doesn’t apply to them. KP: Thanks for asking.

Social Selling 243

Social Selling Tools LinkedIn B2B 243

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Pipeliner

DECEMBER 17, 2019

He has shared his knowledge and expertise in numerous eCommerce conferences, including “Litmus Live” and “Meet Magento” He is the co-founder and CEO of Omnisend, the powerful omnichannel marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools.

Email Marketing 95

Email Marketing Marketing Channels Face-to-face 95

No More Cold Calling

MAY 25, 2017

This month’s guest blogger, Tim Hughes—author of Social Selling: Techniques to Influence Buyers and Changemakers —discusses social selling offenses and how to rectify them. Here’s his take: Social Selling Is About Relationships, Not Broadcasting. By Tim Hughes. What’s Changed Since the 1950s?

Account 288

Account Social Media Social Selling Twitter 288

DiscoverOrg Sales

OCTOBER 31, 2017

This is what happens with most prospecting campaigns. The campaign has been murdered in cold blood. The campaign has been murdered in cold blood. It’s the campaign. It’s marketing versus sales competency. One of their ‘Marketing’ titles was ‘Cinematographer/Lighting Director.’. The open rate is way too low.

Data 181

Data Marketing Vendor Sales Qualified Lead 181

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

JANUARY 24, 2013

Speed, it is the most commonly used word among Sales and Marketing leaders today. It is now a critical attribute of successful B2B sales and marketing organizations. Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. 3 Keys to Stitching the Sales and Marketing Organization Together.

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

Pipeliner

JANUARY 17, 2023

Rish and his team have helped B2B software companies create engaging product marketing content to drive engagement, generate leads, and improve win rates. Rish goes over some strategies to cut through the noise when it comes to engaging in the market when you start. Building leads from the community of your target market.

Marketing 52

Marketing How To Lead Rank Lead Scoring 52

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Billy Gene is Marketing Inc.

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Nimble - Sales

NOVEMBER 22, 2019

“Omnichannel” is one of the hottest buzzwords in digital marketing, and it’s clear that the trend isn’t going away anytime soon. Omnichannel marketing gives you more control than ever over the customer experience and allows you to fine-tune every aspect of each campaign across multiple channels.

CRM 110

CRM Marketing Campaigns Trends 110

Zoominfo

FEBRUARY 2, 2021

Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

LeadIQ

SEPTEMBER 10, 2018

For years, marketers have been using a branding framework that creates brand loyalty, helps brands stand out, and ultimately makes it easier to produce content that is consistent. Eventually, advertising agencies discovered they could use this framework to build audiences and brands in their ad campaigns. Damn you ad agencies!

Social Selling 64

Social Selling Sage Loyalty Advertising 64

Pipeliner

JANUARY 14, 2021

In this Expert Insight Interview, David Stellato discusses performance marketing. David Stellato is a Chief Growth Officer at DFO Global Performance Commerce, a performance marketing agency. The interview discusses: Tracking and attribution with performance marketing. Surprises and misconceptions about performance marketing.

Cost per Acquisition 52

Cost per Acquisition Cost per Lead Video Marketing 52

Pipeliner

MARCH 16, 2024

I talked with Mike Gunderson , a direct marketing guru, to uncover the secrets behind direct mail’s success in the digital era. Direct mail lets marketers deliver detailed information to decision-makers, leading to better decisions and conversions. Mike explained how direct mail stands out amidst digital noise.

Direct Mail 64

Direct Mail Video Scale Decision Maker 64

Pipeliner

DECEMBER 9, 2021

In this Expert Insight Interview, Wayne Mullins discusses his book Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. He founded Ugly Mug Marketing, which has won a lot of praise over the years. This Expert Insight Interview discusses: The fact that marketing comes down to psychology.

Outsourcing Services 52

Outsourcing Services Video Marketing Customer 52

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Hubspot Sales

FEBRUARY 21, 2019

What's the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Let's demystify the difference between sales and marketing, and learn how to align the two. Sales and Marketing. There are a few general differences between marketing and sales.

Marketing 106

Marketing Ideal Customer Profile Social Media Sales Qualified Lead 106

Pipeliner

JANUARY 21, 2021

Although account-based marketing has always existed in some form, technology innovation has made it easier to target marketing activities to individual accounts. In this Expert Insight Interview, Mike Maynard discusses the benefits of account-based marketing regarding big sales deals. How to prepare for taking larger accounts.

Account Based Marketing 52

Account Based Marketing Account Closing Video 52

Zoominfo

FEBRUARY 2, 2021

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Typically, cross-selling ideas are based on a set of association rules that provide a lift ratio.

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Pipeliner

JULY 9, 2020

Permission-based email marketing is a well-known marketing tool, but how to differentiate it from other marketing tools? In this Expert Insight interview hosted by John Golden, Tom Kulzer talks about how email marketing can help grow your business. This interview discusses: Fundamentals of Email Marketing.

Email Marketing 52

Email Marketing Marketing Campaigns Groups 52

Pipeliner

JULY 20, 2021

In this Expert Insight Interview, Kami Guildner discusses the rules of marketing that you need to break. This Expert Insight Interview discusses: The five rules of marketing and how to break them. This Expert Insight Interview discusses: The five rules of marketing and how to break them. It’s as simple as that.

Video 52

Video Marketing Social Selling Campaigns 52

Pointclear

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? It's a chance to create response. But not by chance.

Social Selling 167

Social Selling Social Media Real Estate How To 167

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data-driven marketing is never ‘done’. In some respects, data may even be more important to social selling, since details on prospects and value-added information about them may come from many sources.

Data 147

Data Buyer Persona B2B Telemarketing 147

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Invest in the right toolkit.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204