No More Cold Calling

JUNE 25, 2020

Is your sales team searching too many faces, looking for traces of prospects, instead of narrowing the search to recruit only your ideal clients? Yet, most companies miss the mark on referrals and instead make these common sales prospecting mistakes. Companies focus their sales prospecting on signing new logos.

Lead Generation 409

Lead Generation B2B Lead Rank Lead Scoring 409

DiscoverOrg Sales

JULY 5, 2017

Global account-based sales development is an outbound sales campaign for a well-defined portion of a multinational account. It could be a target prospect account you’re already researching, or a current client you’d like to expand. Who owns the global campaign? How would they approach a global campaign? View a video?

Account 289

Account Campaigns Engineering Harvest 289

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Nutshell

AUGUST 21, 2020

In B2C marketing, you can get away with creating marketing campaigns that target a wide swath of consumers, taking into consideration buyers of many demographics, industries, job roles, etc. Having a better understanding of your ideal buyer on a user level will make your marketing campaigns a lot more successful. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. They visit websites where they read blog posts, watch product videos, or download a guide.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. Source: Campaign Monitor.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

DiscoverOrg Sales

FEBRUARY 19, 2018

High email bounce rates are a campaign killer. Our partners at Tellwise were able to take a peek under the hood of their tool and give us insight on email accuracy from real campaigns, which can be hard to quantify. From there, sales reps can instantly call or IM the prospect to answer questions and deepen the relationship.

Data 254

Data Lead Rank Lead Scoring Leads 254

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. It’s no longer good enough to send your entire customer database the same offers.

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Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

SEPTEMBER 18, 2018

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized. Unauthorized personalization.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

MAY 2, 2018

Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? For the purpose of this blog post, we’re defining a lead as any person who has expressed interest in your company, product, or service. Think of it this way, if you can’t reach your prospects how can you convert them into leads?

Lead Generation 203

Lead Generation Lead Rank Lead Scoring Ideal Customer Profile 203

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. They’ve identified a business problem or opportunity, and after educating themselves on available options in the marketplace, the prospect has identified your company’s solution as a potential suitor to invest in (Congrats!).

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

DiscoverOrg Sales

NOVEMBER 27, 2017

BLOG] Read it: Matt, Kyle, and the Less-Traveled Road to Customer Satisfaction. Target your best-fit prospects. In order for your message to be relevant, it has to speak to a prospect’s specific situation. And no one has resources to waste on poor-fit prospects. You have to bring in more marketing qualified leads.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Zoominfo

JANUARY 16, 2019

These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. We’ve talked in the past about brand storytelling as part of content like infographics, blog posts, and testimonials. Let’s get into it!

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

AUGUST 27, 2018

Today’s blog post will tell you everything you need to know. UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram. Learn more about content marketing in our recent blog post: 90+ Important Content Marketing Statistics. We say, embrace user-generated content.

Social Media 221

Social Media Survey Media Channels 221

Zoominfo

APRIL 17, 2018

But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? Keep reading.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Zoominfo

JULY 17, 2018

This format allows companies to engage with prospects and customers and receive feedback in real-time. Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. On average, webinars are more cost-effective than the average marketing campaign. Keep reading! Webinar registrations.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

OCTOBER 20, 2020

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. How to Personalize Your Sales Strategy.

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Samples and free trial campaigns.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

FEBRUARY 20, 2018

Check out our recent blog post for more personalization statistics. If your form is too long, your prospects will lose interest. As a marketer, the more information you have about your customers and prospects, the more successful you will be. Artificial intelligence makes this possible. 4. Content Creation. The solution?

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Zoominfo

MARCH 5, 2021

A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. Think of it as the roadmap for your marketing campaigns. A blog post headline that says, “We won the best-in-class award again last year,” might earn a reader’s “So what?” ” test?

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

MARCH 5, 2018

Today’s blog post breaks down six things markets can do to increase sales productivity. Marketers use buyer personas to make sure their marketing campaigns reach the right audience, strike the right tone, and effectively convert prospects into paying customers. Take a collaborative approach to buyer personas.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. While inaccurate marketing data is annoying, have you ever truly considered how it’s impacting your marketing campaigns? 2. You’re annoying your customers and prospects. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

OCTOBER 25, 2018

For this reason, we’ve decided to take a deep dive into the concept and simplify the various ways in which marketers can use predictive intelligence to improve their campaigns. Predictive intelligence uses this data to form actionable insights that marketers can then use to inform their campaigns. Let’s get into it! The best part?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

OCTOBER 27, 2020

Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. Marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

APRIL 1, 2018

These inactive contacts are hurting your campaigns and skewing your results. Pro Tip: Identify and segment inactive users and add them to a reengagement campaign. If prospects are unsubscribing from your emails or hanging up on your sales reps, you may have the right data for the wrong people. Slammed Doors.

Customer 207

Customer Trade Show Buyer Persona Lead Rank 207

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. The impact of personalized email campaigns. For more information about B2B content marketing, check out the following blog post: How to Create Content that Matters. without personalization ( source ).

B2B 214

B2B Marketing Retail Consumer 214

Zoominfo

FEBRUARY 1, 2018

There will always be prospects who need B2B products or services. 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ). 3 Nurture Campaign Workflows for Lead Generation .

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

MARCH 12, 2019

Prospects enjoy real-world examples and actionable advice, both of which are prominently featured webinar content. For this reason, we recommend you transcribe the Q&A portion of your webinar and publish it as a blog post , outbound newsletter, or even as an FAQ page on your website. A blog post takes a few minutes to skim.

Webinar Metrics 214

Webinar Metrics Social Media B2B Conference 214

MTD Sales Training

AUGUST 10, 2018

My trainer was very diplomatic and said that, even though cold calling wasn’t the most efficient use of a salesperson’s time, you have to sometimes get hold of prospects some way or other, or your pipeline will be as empty as it possibly could be. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. Happy selling!

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

Zoominfo

APRIL 14, 2019

For more infographics like this one, check out one of the following: A Guide to B2B Blogging Success [Infographic]. 5 Reasons Your Sales Prospects Say No [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. Steps to Creating Buyer Persona Profiles [Infographic].

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Scale Marketing Buyer Persona B2B 174

Zoominfo

JUNE 4, 2018

During your next marketing campaign or product launch, keep a close eye on branded keywords. Simply include campaign tracking information in your social links. Then, look at this timeline in comparison to a timeline of major marketing campaigns. This indicates that your campaign was faulty in some way.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. What Tools Do People Use for Sales Funnels?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246