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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. However, according to the Episerver report, 54% of B2B companies are letting one obstacle keep them from selling online? as much as 90%?—?for Here’s how.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Provide Ongoing Customer Education and Training. We don’t simply refer to product training materials and educational content.

Loyalty 130
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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

61% of organizations engaged in social selling report a positive impact on revenue growth ( source ). According to DemandGen Report, here are the top B2B review sites: G2 Crowd: Offers online reviews on B2B marketing services as well as business software. This concept extends beyond review sites to social channels.

Buyer 190
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7 proven ways to increase customer engagement (and sales, too)

SalesLoft

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Zendesk reports that roughly half of customers will actually do so after only one bad experience, growing to around 80% after more than one negative experience.

Scale 52
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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.”

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6 RevOps Strategies to Get You Through Economic Hardship

The Spiff Blog

For maximum efficiency, the tools that make up your RevOps tech stack— including CRMs, sales enablement tools, analytics and reporting platforms, and so on— must offer the necessary automation and customization capabilities to support agile RevOps strategies. Efficient communication channels. Get stricter with licenses and permissions.