Channels How To Marketing Prospecting 
Zoominfo
SEPTEMBER 30, 2020
There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Is it centered around what you do, or is it focused on how what you do can actually address customer needs? How To Create Buyer Personas. Analyze Prospect And Customer Data.
Sales and Marketing Management
FEBRUARY 2, 2018
The same goes for how they research and purchase products – some buy an item immediately after they see it while others spend a lot of time researching before making a final decision. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understand the “Why” Behind the Buy.
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Zoominfo
JANUARY 19, 2021
Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? Landing Page Best Practices.
Zoominfo
SEPTEMBER 3, 2020
As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Set up behavior-based triggers that notify sales teams of prospect engagement.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads.
Zoominfo
JUNE 26, 2020
Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?
No More Cold Calling
JUNE 29, 2023
Your most neglected sales channel is your existing client base. They should be asking everyone they’ve met during the buying process—that’s how referrals scale. Isn’t it time you considered a prospecting approach that delivers double-digit results and eliminates your competition? One marketing platform or sales enablement app?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you. In this fire-side chat Marketing Technologist, Ari Capogeannis and Sales & Marketing Leader, Bill Pappa, will answer all of your questions and teach you: Effective ways to engage prospects through direct mail.
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