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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. No Cold Calls , by Latané Conant. we then annoy them with a sequence of emails and finally a string of cold calls. I’m sharing my summaries here.

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Why Product and Engineering Teams Belong on Sales Calls

Zoominfo

Product managers and engineers can see the roadblocks sales teams face and experience firsthand the challenges of product-specific objections. Not only can they address these objections and add context to the call, they will get a front-row seat to how hard selling can be. Protect your experts.

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15 best cold calling books to take your sales team to new levels

Close.io

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. This article covers fifteen top cold calling books, divided into four categories.

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Cold Calling in a Digitally Enabled Environment

Vendor Neutral

Cold Calling. Cold Calling in A Digitally Enabled Environment. Cold calling is evolving, and performed correctly, it can be a valuable part of the sales process. Join our upcoming webinar to learn how cold calling has evolved through the years and what you can do today for success.

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Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

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Referral Selling Insights: Q1 Roundup

No More Cold Calling

Here’s what you might have missed this year from No More Cold Calling. Their clients weren’t returning calls, and budgets were constricted or put on hold. Even so, emails and cold calls aren’t going to help your business recover. Or rather, change them back —from digital marketing to relationship building.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads.