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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. No Cold Calls , by Latané Conant. Latané’s book covers an area of marketing that I have long wondered about: Should you “gate” or should you not “gate” your content?

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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. As daunting as cold calling may be, it still has a place in today’s sales pipelines. What is B2B Cold Calling? Not all calls are created equal.

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Is Cold Calling Dead?

Mr. Inside Sales

I received an email last week from a real estate rep asking me if cold calling was dead. Would you be as successful if you couldn’t reach out to these prospects and introduce yourself and your company? Cold calling isn’t dead. The real question should be: how can you “cold call” more effectively?

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Warm up Your Cold Calling with Hyper-personalization

BuzzBoard

The modern sales trends indicate, small business owners dismiss most sales calls as tone-deaf to their unique local challenges. Such cold calls not only fail at balancing customer demand with market competition but also promise a daily dose of instant annoyance. Scan their social footprint to uncover personal passions.

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The Anatomy of a Successful Cold Call: 4 Steps to Better Cold Outreach

Zoominfo

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. Let’s see how.

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Mastering the Art of Overcoming Cold Call Objections in Sales

Lead411

Mastering the Art of Overcoming Cold Call Objections in Sales Cold calling can be a daunting task for many sales professionals. However, with the right strategies and mindset, you can turn objections into opportunities and improve your success rate in cold calling.

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Sales prospecting made easier

Sales 2.0

I don’t understand why it is acceptable for a process like cold calling (now often started via email) to work one in a hundred times–or in email efforts one in a thousand times. This post describes a framework that I have found over the last two decades can really change the math on prospecting. Do you know how you help?