Marc Wayshak
MARCH 27, 2024
In the world of outreach, there’s a prevailing notion that cold calling is obsolete. Cold calling remains a powerful tool for securing high-quality appointments. While prospects are inundated with emails, LinkedIn messages, and social media outreach, their phones often remain relatively quiet.
Zoominfo
JUNE 22, 2022
In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.
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Mr. Inside Sales
JANUARY 23, 2020
I received an email last week from a real estate rep asking me if cold calling was dead. Cold calling isn’t dead. The real question should be: how can you “cold call” more effectively? The point is that you will find this information out by cold calling prospects. So, is cold calling dead?
Zoominfo
JUNE 17, 2019
You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” It’s a phrase that’s likely to elicit a negative response, whether you’re in the business world or an average citizen who has received one too many unsolicited calls. What is cold calling? Cold calling is ineffective 90.9%
BuzzBoard
JANUARY 3, 2024
The modern sales trends indicate, small business owners dismiss most sales calls as tone-deaf to their unique local challenges. Such cold calls not only fail at balancing customer demand with market competition but also promise a daily dose of instant annoyance.
No More Cold Calling
MARCH 16, 2017
Cold calling is bottom-of-the-barrel prospecting. It can take eight to 14 touches to just to reach a prospect who isn’t expecting a call from your sales rep. Cold calling is a demeaning sales tactic and an inefficient way to generate qualified sales leads. Wake Up from the Warm Calling Fantasy.
No More Cold Calling
JULY 1, 2018
Here’s what you might have missed last month from No More Cold Calling. Reps have KPIs for cold calling, sending emails, and making connections on social media. Reps have KPIs for cold calling, sending emails, and making connections on social media. Wondering how to get leads? Big problem.
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