Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Virtual Events.

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SalesLoft

MARCH 6, 2018

– when bestselling author Mitch Albom takes the stage to close out our fourth installment of what has become the world’s leading conference for sales professionals. On one-hand, the Pre-Conference Workshops serve as the calm before the Rainmaker storm, as the official conference program kicked into high-gear Tuesday at 8:30 a.m.

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InsightSquared

MARCH 27, 2019

Let’s say Jane Smith comes to a conference you’re sponsoring in 2017. Since the conference, Jane has gotten a promotion and now realizes the need for your offering—she agrees to a meeting with a sales representative and an opportunity is created in the CRM. Let’s think about it for a moment. 60 days later, the deal closes.

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SBI Growth

SEPTEMBER 18, 2012

What channel of Demand Generation can yield the highest return and sustained success? Brand Keywords are the search terms that include your company name, slogans, key personnel names or proprietary product/services names. This is where new buyers find your company to begin the process of becoming a new lead. In Summary.

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Sales Hacker

FEBRUARY 15, 2018

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. What Companies Will Be There? SAN FRANCISCO, CA – Feb. Who Is The Revenue Summit For? Ran Xiao – Dir.

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Crunchbase

DECEMBER 13, 2021

When preparing for a sales meeting with a potential prospect, you must consider whether your company is focused on these basics. . A video conference works best if you have software for the job. The graph below shows the factors that are the most important for purchase decisions. Image Source. Synchronous.

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Pointclear

AUGUST 23, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. Demand Generation Recommendation: From PDFs to Visuals and Video. I think I’m OK.’

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The Bridge Group

MARCH 9, 2018

They were able to identify lookalike companies and map them against this framework. Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. What they did next is something far too many companies miss. So, what do you think?

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The Pipeline

JULY 19, 2011

conference, relating to acquiring books from Amazon.com, and interaction with Amazon.com staff. While we are all impressed with Watson’s success, that is a long way from creating demand, generating leads, dealing with all the variables that human interactions involve when it come to risk, money and emotion. Tibor Shanto.

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InsightSquared

MAY 16, 2019

It really is a perfect match—Ramp is all about equipping revenue operations professionals with the foresight, skills, and connections required to become the strategic partner of today’s go-to-market teams demand. We are seeing more and more high-growth companies experiment and implement a revenue operations model—including Outreach.

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Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. I work for a MarTech company, it’s not about technology.

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Mindtickle

MAY 4, 2022

But most companies don’t have an ideal rep profile to map out the skills and competencies that their sales reps need to nurture those prospects, close deals, and convert them into paying customers. Companies need to identify the skills through which their top-performing salespeople excel.

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Sales Hacker

FEBRUARY 1, 2022

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego. powered by Sounder.

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The Pipeline

MARCH 9, 2011

Having looked at what a sales process may look like , and then answering the question of whether all companies need one or just some , the discussion then turned to who should own the process in the sales organization. Demand Generation. On-Line Conference. Book Notice. Book Review. Business Acumen. Buying Process.

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SBI

APRIL 17, 2013

Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. She was generous enough to share how she maps content to each stage in the buying cycle and what the leadflow looks like. That’s telling. Where do they fit?

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The Pipeline

MAY 12, 2011

I see this over and over again in the early stages of sales development at every company we help. Magazine’s Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. Demand Generation. On-Line Conference. Book Notice.

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SalesLoft

FEBRUARY 2, 2016

Rainmaker 2016 , the gathering of sales development thought-leaders, industry pioneers and practitioners in Atlanta on March 7-9 is the one and only conference of its kind. I wanted to drop a quick line about the team attending Rainmaker 2016 , Salesloft’s sales development-centric conference in Atlanta this March. What do you say?

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The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. On-Line Conference. Book Notice.

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The Pipeline

APRIL 27, 2011

This is about firing up your team to burst out of the conference room and back on the phones or into the field. Matt Heinz brings more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Demand Generation. On-Line Conference.

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The Pipeline

OCTOBER 31, 2011

Recently I have seen a trend that has warmed my heart a wee bit, companies who are actually creating sales libraries for their sales teams. In some ways this is not new, I used to buy books for some of the reps that worked for me, and many companies will buy a specific title for their entire team. Demand Generation.

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The Pipeline

SEPTEMBER 9, 2011

If you are in sales and your mandate is to sell to companies within your geographical territory, you have probably faced a scenario similar to the one that follows. Your company’s products and related services are utilized by companies of all types and sizes, Fortune 50 to mom and pop basement operations.

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The Pipeline

JANUARY 13, 2012

I had a call from Bob, a director of sales with software company. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.”

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The Pipeline

AUGUST 22, 2011

Too many reps feel the need to say a whole bunch of things not related to the key issue for the recipient of the call, dealing mostly with who they are, who their company is, and a bunch of other that lead to one of three things from the potential prospect: Rejection. Demand Generation. On-Line Conference. Tibor Shanto.

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The Pipeline

NOVEMBER 11, 2011

I knew one company that had a desperate sales process. And they always needed to, because clients had figured out that if they wait to the last week of the month, the company would cave in a sell at a discount. Many saw the desperation of the company and their reps the last week of the month, and just waited for it. Book Notice.

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Corporate Visions

JULY 18, 2019

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. Consider these stats: Analysts estimate that 70-80 percent of the average company’s annual revenue comes from existing customers in the form of renewals and upsells. Not customer expansion.

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LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. It is especially crucial for start-ups, companies launching new apps, and those offering business services. Awareness of your business’ products and services involves demand generation marketing strategies. It will also be seen as credible.

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SalesLoft

DECEMBER 28, 2016

It’s a great community of people trying to build companies and learn from one another.” Spanning the three days of March 1st-3rd, Salesloft is hosting the third consecutive Rainmaker 2017 conference, a modern sales conference for sales development, sales operations and sales leadership. Visit the event site here. “We

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Conference Scale Hotels Demand Generation Targets 52

The Pipeline

DECEMBER 12, 2011

If you were to sell at a price that represented full value for you, your company, and the buyer then there wouldn’t be that much talk about the whole thing would there? Let’s be clear, this does not exclude new sellers, experience includes leveraging the collective experience of your company and fellow sales people. Demand Generation.

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The Pipeline

FEBRUARY 24, 2012

Leverage your personal experience and the collective experience of your company to understand what the most likely objectives of your prospect are, to develop a strategy and execution plan. Demand Generation. On-Line Conference. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication.

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The Pipeline

MAY 6, 2011

In addition to the marketing strategies outlined above, list out the 10-12 ideal customers your company would like to win. But there is one problem – American Express has never heard of your company. Case in point, the CEO of American Express presented his company at. Or they buy a company. Demand Generation.

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The Pipeline

FEBRUARY 6, 2012

Not having the answer is also an opportunity to introduce other resources from your company, and it is always a good thing to highlight your companies “deep bench” Some time ago I read that purchasers prefer to deal with sales people who are able to marshal the full resources of their company. Demand Generation.

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The Pipeline

JANUARY 2, 2012

To at least nine people, they could be a great source for referrals in and beyond their current companies. Demand Generation. On-Line Conference. Even if you don’t get immediate positive responses, you are at least starting a relationship early. As well, given that you will end up talking. Book Notice. Book Review.

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The Pipeline

JULY 18, 2011

Through the mid and late 1990’s I sold an information solution, delivering live content directly into companies LANs, allowing them to create alerts. The leaders of the company used to carry out a strange annual ritual that demonstrated their desperation and lack of sound business thinking. Demand Generation.

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Engage Selling

MARCH 28, 2012

Greenfield Services is the premier demand generation consultancy in North America dedicated to two main markets: hospitality & meeting industry suppliers such as hotels, resorts, conference venues and destination marketing organizations, and membership-based, professional & trade associations.I

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The Pipeline

NOVEMBER 25, 2011

One for Top Sales & Marketing Blog , where I share the company of last year’s winner S. Demand Generation. On-Line Conference. Execution , the category also features colleagues Paul McCord , Wendy Weiss , Kelley Robertson and others. The work on my blog The Pipeline , garnered two nominations. Book Notice. Next Steps.

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The Pipeline

OCTOBER 3, 2011

With so many opportunities to ensure customer satisfaction, it is a wonder how some companies keep blowing it. Demand Generation. On-Line Conference. Stored in Attitude , Business Acumen , Communication , Customer Care , Proactive , Sales eXchange , execution. Book Notice. Book Review. Business Acumen. Buying Process.

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The Pipeline

JANUARY 16, 2012

Friday I posted a piece on taking control of your selling, in which I mentioned a VP of sales who felt his circumstance was “different” I get that a lot, and I am sure most sellers hear that all the time; companies or individuals who feel they are different, but with all due deference they most often are not. Demand Generation.

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