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Showcase Your Expertise & Win Clients: Using Case Studies for Effective Lead Nurturing

BuzzBoard

To aptly employ case studies in your lead nurturing efforts, contemplate presenting them in your newsletters, on social media, or during sales conversations. These testimonials serve as robust social proof marketing tools, showing potential clients the impressive, data-driven marketing results your agency has achieved for others.

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Show, Don’t Tell: 5 Effective Ways to Coach Your Sales Team

Sales and Marketing Management

From here, most well-meaning sales managers pivot into the helpful, inspiring part of the conversation, discussing the need to increase activity, generate more proposals, ask for the sale, and increase the closing ratio. But more often than not, the salesperson doesn’t walk away with the information (or tools) needed to improve.

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The Best Way to Sell Is With a Story

Sales and Marketing Management

It’s a powerful conversion tool at least as old as the Gospels. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others.

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How Can I Conduct a Competitive Analysis of My Local Business Market?

BuzzBoard

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. Critically assess the quality of their website, blog content, e-commerce platform, and social media engagement.

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How to Create a Winning Sales Process: 7 Essential Steps

CloserIQ

Constructing a customer avatar – which represents your ideal customer persona – is an essential part of this stage. Finally, don’t forget to think about sales tools. The PandaDoc tech stack utilizes more than 30 tools for daily tasks). Most salespeople dive into prospecting without doing any initial research.

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15 CRM Statistics You Need to Know

Pipeline

They won’t be reluctant to ignore cold calls, marketing emails, or business proposals if their criteria aren’t met. This shift in the buyer’s behavior pushes businesses to implement a sales tool like CRM into their daily work—helping them put buyer satisfaction above anything else. Note: These are only a few benefits of CRM adoption.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. Social media marketing. More and more marketing is taking place on social media, which means that it’s easier to attract new customers. How Do You Construct a B2B Marketing Plan?