Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. What happens when your data source and CRM don’t sync up? That’s where Salesforce Sync comes in.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Elsewhere, we’ve classified the prospects that visit your site into six high-level categories.

Hubspot 195

Hubspot Conversion Webinar Metrics Sales Qualified Lead 195

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Pipeline

MARCH 12, 2024

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. This blog will show you how to create a robust and holistic CRM strategy framework that can be applied to any CRM for sales teams. What is a CRM Strategy?

CRM 52

CRM Lead Rank Top of Funnel Strategy 52

Zoominfo

FEBRUARY 26, 2021

Explore popular solutions and how they can integrate with your CRM in this complete guide. Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. Sales automation tools streamline repetitive tasks so you can focus on selling.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Apptivo

SEPTEMBER 13, 2023

Why use Outbound Sales CRM? How to find the best CRM for Outbound Sales? Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? What is Outbound Sales? What is an Outbound Sales tool? What is Outbound Sales?

Outbound 52

Outbound CRM Conversion Sales Qualified Lead 52

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. Prospecting commences with pinpointing the type of small business you envision as your prospects.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Hubspot Sales

JULY 13, 2020

A CRM — at least one with a host of sales-oriented features — is a means to an end. Here, we'll get some more perspective about those kinds of features, a better understanding of how you can track and close more deals in a CRM, and whether one of these systems is right for your business. Image Source: HubSpot.

CRM 118

CRM Closing Hubspot How To 118

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 103

Tools Ideal Customer Profile Prospecting Intent Data 103

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Hubspot Sales

FEBRUARY 6, 2020

As a salesperson, every last interaction you have with a customer or prospect matters — no matter how, when, why, or where you reach them. Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. What Is Sales Engagement?

Resources 111

Resources Webinar Metrics Analytics Collateral 111

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Hubspot Sales

MARCH 3, 2022

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. The value of sales and marketing automation rests on your resources' ability to provide mutually beneficial intel between departments.

Benefit 88

Benefit Lead Rank Lead Scoring Top of Funnel 88

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up? Let’s take a look.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

BuzzBoard

JULY 12, 2023

The third annual edition of BuzzBoard’s The State of CRM Data report is out, surfacing trends and insights that are timely and sure to excite. Our 2023 State of CRM Data research surfaces major deficiencies in the AI and CRM data interplay—take a closer look! Our CRM report discloses.

CRM 52

CRM Data Lead Rank Lead Scoring 52

BuzzBoard

JULY 12, 2023

The third annual edition of BuzzBoard’s The State of CRM Data report is out, surfacing trends and insights that are timely and sure to excite. Our 2023 State of CRM Data research surfaces major deficiencies in the AI and CRM data interplay—take a closer look! Our CRM report discloses.

CRM 52

CRM Data Lead Rank Lead Scoring 52

Apptivo

APRIL 27, 2023

A robust CRM system is like the foundation of the bridge, providing the necessary support and structure to keep the connection strong. Essential Features of a CRM Before a company invests in a CRM system, it must thoroughly check out it’s features. Well, first off, it ensures that the company gets the best bang for their buck.

Software 52

Software Software CRM System 52

SugarCRM

AUGUST 8, 2023

CRM tools are more than just a contact book. They are the cornerstone of modern business operations and can do so much more than a digitalized Rolodex for your prospects and customers. When properly equipped, a CRM can also help you boost sales, increase Customer Experience (CX) levels, nurture leads, and more.

CRM 26

CRM Forecasting Marketing Loyalty 26

Hubspot Sales

SEPTEMBER 16, 2020

The days of a sales, service, or marketing professional's responsibilities being confined to a physical office are long gone. That's where mobile CRM solutions come into play. They allow sales, service, and marketing professionals to leverage their company's CRM wherever and whenever. Price: Free Plans Available.

CRM 94

CRM SugarCRM Hubspot SalesForce 94

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. Choosing a CRM for startups offers a lot to entrepreneurs with useful features that can help you build a better business.

Software 116

Software Software CRM Top of Funnel 116

Apptivo

JULY 21, 2022

CRM is a technology that helps streamline the entire business processes and the workflow of the organization in order to provide desired results. Many different departments within the business such as human resource management, accounting department, sales and marketing department support the main functions of the business.

CRM 52

CRM Marketing Lead Rank Lead Scoring 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Zendesk Sell

AUGUST 27, 2019

You can’t figure out what’s going on — your product/service receives great reviews, your sales team is qualifying prospects every day, and people are reading the material sent by marketing. If this is the case, your company might just be in need of a CRM model. Definition of a CRM model. 3 common CRM models.

Lead Rank 91

Lead Rank CRM Cost per Acquisition Top of Funnel 91

Apptivo

MAY 18, 2022

Why do small businesses need a business CRM? Small businesses need to raise the game and make sure that they have their own CRM system for small businesses to suit their size and scale. What is a CRM system? Before discussing a small business CRM, it is worth reviewing what a CRM system is in the first place.

Small Business 52

Small Business Small Business CRM Scale 52

Salesmate

JUNE 23, 2020

SaaS businesses that have just started out in the market have to make their resources last for a longer time for maximizing the profit margin. This is a simple cycle of extending their stay in the market and compete. As a SaaS, you are ever-evolving and so is the market. SaaS business owners work with a limited budget.

CRM 126

CRM Hiring Software Software 126

Pipeliner

NOVEMBER 11, 2020

In this ebook we are going to get very specific: we’re going to be dealing with sales management through CRM. I personally believe (as do a lot of experts today) that utilizing a CRM is the only way to manage a sales team—and in fact, it is practically impossible to manage one without it. Lead Management. Opportunity Management.

Pipeline 98

Pipeline CRM Sales Management Sports 98

BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Hubspot Sales

NOVEMBER 21, 2019

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. A properly deployed CRM system is an immensely useful tool. It tracks and manages all interactions and communication your reps have with prospects and customers.

System 109

System CRM Benefit Scale 109

Pipeline

JUNE 7, 2023

In today’s constantly evolving business landscape, staying current on the latest Customer Relationship Management (CRM) trends and insights is critical. Here are 15 key CRM statistics carefully selected and verified by our team to help you stay ahead of the competition. General CRM Statistics 1) 12.6% In fact, with a 12.6%

CRM 52

CRM Lead Nurturing Face-to-face Handbook 52

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. Leverage your CRM to inform your efforts. What is B2B prospecting?

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

SugarCRM

JUNE 17, 2019

Fundamentally, a CRM platform is about people. Specifically: Your customers; Your prospects, and Your employees. And because a CRM not only helps you engage people at every stage of the buying journey, it’s fitting that at Sugar, we manage a lot of our internal processes with it as well. Hey, I’m in Marketing!).

Resources 42

Resources CRM Hiring System 42

Apptivo

JUNE 6, 2022

All About ERP vs CRM. What is CRM? What is the difference between ERP and CRM? How does CRM benefit companies? ERP (enterprise resource planning) software helps improve the efficiency of all business processes through automation and reduces manual paper handling. What is CRM? Human resources.

Benefit 52

Benefit CRM Campaigns Top of Funnel 52