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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. Businesses aren't like retail customers. You deal at a level and the businesses are your core customers. Without taking care of your core customers, your business plans will soon falter, and your brand will suffer.

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KEEP CUSTOMER SERVICE SIMPLE

Apptivo

Customer service is considered important for a business success. A superior customer service helps retain the customers and build customer lifetime value. The key to providing good quality customer service is by building stronger relationships. What is customer service?

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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Based on the quality of customer insights you have gleaned by going off-script in your conversations? For your customer’s success, primarily?

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5 Ways To Improve Your Customer Retention Rate

Apptivo

When we discuss customer relationship management, there are two sides to the coin. It includes customer conversion and customer retention. Customer conversion focuses on capturing new leads, moving them through the sales cycle, and finally, converting them to loyal customers.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Five Ways to Improve Efficiency in the Insurance Industry

Smooth Sale

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. Routinely Review All Plans. Image credit. Use CRM Systems.

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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract.

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