article thumbnail

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Businesses aren't like retail customers. The requirements in B2B model are different.

Retention 238
article thumbnail

How Business Services CEOs Are Responding to Industry Disruption

SBI Growth

While the Business Services industry saw comfortable growth preceding the pandemic, only a select few market leaders have been able to accelerate growth since the crisis began. Their secret lies in their ability to execute dynamic, cross-functional revenue plans. On today’s.

Industry 356
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Reinforcing a hopscotch client retention strategy reinforces “the same” rather than providing the palette for innovation. Yes, I know.

article thumbnail

Scaling Your Sales Through Customer Retention

Alice Heiman

What if everyone in your company was responsible for customer retention? As a private equity investor and adventurer at heart, Adam consistently pushes boundaries and seeks opportunity to meet the needs of rapidly changing industries. What if you could keep your customers for years and continue to grow with them?

Scale 69
article thumbnail

Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them.

article thumbnail

Retaining Clients leverages an Innovative Customer Retention Strategy

Babette Ten Haken

Are you creating an innovative customer retention strategy for what is new and next? Consequently, retaining the clients you acquire today and those you target tomorrow drives the future of your innovative customer retention strategy. Five questions for moving one millimeter forward towards an innovative client retention strategy.

Retention 134
article thumbnail

Client Retention After the Tornado

Pipeliner

Your large transportation logistics client that generated 80% of their revenues from the airline industry saw its customers like Virgin Australia, Trans-State, Avianca and Compass simply disappear. Client retention – now, more than ever. But decreases in retention rates can spawn crippling negative impacts.

article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.