article thumbnail

6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

article thumbnail

Bad Customer Service Should Not Be a Sales Objection

Increase Sales

Bad customer service should not be one of them. Top sales performers know how to overcome a sales objection. Yet when that sales objection is something beyond their control such as customer service, delivery by another vendor to invoicing, earning the sale becomes even more difficult.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

article thumbnail

6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

article thumbnail

Customer Service Makes Sales Amazing

Pipeliner

Exceptional salespeople recognize that they have dependencies and that their success depends on the performance of others in the delivery chain, particularly customer service. use of social media. Are customer’s tweets paid attention to? Pipeliner CRM empowers service personnel as well as salespeople.

article thumbnail

People Do Business With People They Know, Like, and Trust

Zoominfo

Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do. Here are 5 ways you can get your audience to know you: Have conversations with people on social media, and answer their questions. The Final Message: People Buy from People.