Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Social Selling & Personal Branding.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

The Pipeline

JULY 29, 2011

Sign up for our Email Newsletter. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility. Higher lead to SQL conversion.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

SBI Growth

JULY 1, 2013

1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. If this year is like every other year, your sales target will go up. Here are a few examples of these types of projects: Building demand generation campaigns. Follow @TonyAlbachiara. You should be.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

Vengreso

MARCH 2, 2021

Old school prospecting like cold calling may still work at times but it’s a numbers game (it takes about 8 calls to get someone to pick up the phone and that’s just one touchpoint). This is one of the principal lessons we teach on how to start a conversation on our Selling with LinkedIn course. Virtual events by 1,000%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The Pipeline

SEPTEMBER 30, 2011

Sign up for our Email Newsletter. 23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Lists like this one are usually made up of financial reasons for the failure of a small business. Avoid Ad Hoc Marketing.

Small Business 253

Small Business Small Business Pipeline Marketing 253

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. 5. It’s Time to Sell. The Social Selling Podcast by Linking into Sales. Without further ado, let’s jump into it. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

The Pipeline

APRIL 15, 2011

Sign up for our Email Newsletter. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Almost a decade later, outbound lead generation remains to be as strong and paramount as it was in the lead generation sphere. Well, to a certain extent you are right.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

SBI Growth

AUGUST 26, 2013

Sales leaders recognize that marketing has a role. The purpose of this article is for Marketing leaders to; 1. Marketing dollars spent with agencies are multitudes greater than what a sales leader typically spends with 3 rd parties. The sales leader has difficulty seeing the marketing spend as prudent.

Demand Generation Agencies 306

Demand Generation Agencies Advertising Advertising Top of Funnel 306

The Pipeline

MAY 23, 2011

Sign up for our Email Newsletter. LinkedIn: Social-ism Meets Capital-ism – Sales eXchange – 98. Stored in Attitude , Business Acumen , Sales 2.0 , Sales Leadership , Sales eXchange , Social Selling , Social media , execution. What happens when social-ism meets capital-ism? Home About The Pipeline.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

Zoominfo

JUNE 6, 2019

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

The Pipeline

JANUARY 18, 2012

Sign up for our Email Newsletter. Most of us in sales are familiar with Napoleon Hill and Think & Grow Rich, and the wide following it has, so I was flattered when Tom Cunningham , a Napoleon Hill Foundation Certified Instructor, invited me to appear as a guest on Goal Achievers Radio Interview program. Demand Generation.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

SalesHandy

JULY 15, 2018

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Steli is the perfect influencer for a salesperson to follow if he wants to be the best.

Influencer 76

Influencer LinkedIn Social Media Demand Generation Agencies 76

The Pipeline

SEPTEMBER 9, 2011

Sign up for our Email Newsletter. “But we’re not IBM” Stored in Attitude , Business Acumen , Communication , Communication Strategy , Guest Post , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Social Selling. Specifically SMB, which makes up the vast majority of businesses in the USA.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The Pipeline

FEBRUARY 21, 2012

Sign up for our Email Newsletter. Simply promote the workshop by tweeting it to your friends, followers, neighbors, former lovers, etc. But to qualify and win the tweet has to include three things: The following tags – #ppmark #contest #toronto (all three tags need to appear in each tweet). A Random Walk Up Sales Street.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

Sales Hacker

JULY 26, 2021

Seen through this lens, any sales processes that ask employees to jump through hoops is not only unnecessary but is setting up younger employees to fail. A typical sales process consists of five to seven steps: prospecting, preparation, approach, presentation, handling objections, closing, and follow-up. Today’s sales processes.

Quota 121

Quota How To Outbound Cold Calling 121

SalesLoft

JANUARY 2, 2020

Growthbound Blog (DiscoverOrg) | Stay growthbound with the latest tips and tricks for sales, marketing, and recruiting. Follow trending techniques and hear from industry experts. For Sales Leaders & Sales Managers: No More Cold Calling (Joanne Black) | Posts from Joanne Black: America’s leading authority on referral selling.

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

The Pipeline

MAY 13, 2011

Sign up for our Email Newsletter. Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

NOVEMBER 10, 2011

Sign up for our Email Newsletter. To help answer this question we have brought together top Focus sales and marketing experts to talk about the specific tactics that work for sales people today. In this Roundtable, we will answer the following questions: How does a salesperson turn a name into a prospect? Demand Generation.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

SalesHandy

JULY 15, 2018

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Steli is the perfect influencer for a salesperson to follow if he wants to be the best.

Influencer 52

Influencer LinkedIn Social Media Demand Generation Agencies 52

The Pipeline

OCTOBER 7, 2011

Sign up for our Email Newsletter. The following Monday, I took inventory of all the people at the Monday opportunity review meeting, since this was a must attend all the sales people were there. A Random Walk Up Sales Street. Demand Generation. Gap Selling. Interactive Selling. Free Resources.

Pipeline 210

Pipeline Top of Funnel Cold Calling Territories 210

The Pipeline

NOVEMBER 11, 2011

Sign up for our Email Newsletter. November 1st was a beautiful day up here this year, sunny, high 70’s, in fact so nice I had to treat myself to an afternoon latte. They followed up in a week, and again a week later if they needed to. A Random Walk Up Sales Street. Demand Generation. Guest Post.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

The Pipeline

MARCH 5, 2012

Sign up for our Email Newsletter. And so it is with sales, the very reason you want to have a process is to free you up to deal with the unexpected, and there is plenty of that in B2B selling. A Random Walk Up Sales Street. Demand Generation. Gap Selling. Interactive Selling. Free Resources.

Sales Process 238

Sales Process Pipeline Hiring Top of Funnel 238

The Pipeline

OCTOBER 3, 2011

Sign up for our Email Newsletter. Not very social. A couple days later, I gave it another go – slightly more aggressively to the point: Tweeted: Why is it I pay for a month’s worth of internet but your services are not up all month? A Random Walk Up Sales Street. Demand Generation. Gap Selling.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

The Pipeline

AUGUST 5, 2011

Sign up for our Email Newsletter. It allows you to make contact notes, set reminders to follow up, and track phone calls and meetings. You can run reports, set up meetings, manage cases and contact information all from your mobile device. Lauren Carlson is a write and market analyst out of Austin, Texas.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

DECEMBER 23, 2011

Sign up for our Email Newsletter. Cupid’s behavior may create some internal resentment as follow-through may not be this salesperson’s strong suit. Her or his ability to market and brand herself or himself is extraordinary. The only challenge is getting past the marketing phase of the sales process to the selling phase.

Pipeline 217

Pipeline Hiring Cold Calling Top of Funnel 217

The Pipeline

AUGUST 26, 2011

Sign up for our Email Newsletter. My sales rep recently sold me the top of the line, lowest price product that would speed up my operations and limit my liability. My division’s expenditures went down and profits were up. Is the market the customer is in ideal? Home About The Pipeline. Free Resources. 0 Subscribers.

Pipeline 227

Pipeline Top of Funnel Hiring Webinar Metrics 227

Partners in Excellence

OCTOBER 27, 2014

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Marketing/Sales Integration. Marketing Automation/Tools. Gamification.

Fashion 89

Fashion Face-to-face Analytics Social Media 89

The Pipeline

OCTOBER 17, 2011

Sign up for our Email Newsletter. Because of their points of reference, their view of specific attribute are different, after all there is a reason why these two individuals followed different paths. Social Selling. Social Selling. A Random Walk Up Sales Street. Demand Generation.

Pipeline 220

Pipeline Hiring Exercises Twitter 220

The Pipeline

JANUARY 13, 2012

Sign up for our Email Newsletter. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.” A Random Walk Up Sales Street.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

The Pipeline

FEBRUARY 27, 2012

Sign up for our Email Newsletter. Stored in Attitude , Business Acumen , Communication , Communication Strategy , Marketing , Proactive , Sales 2.0 , Sales Management , Sales Success , Sales eXchange , execution. My carrier is not alone, they are following the trend of many in the market today. Home About The Pipeline.

Pipeline 212

Pipeline Wireless Top of Funnel Hiring 212

The Pipeline

JULY 18, 2011

Sign up for our Email Newsletter. Not that big a thing today, but keep in mind this was before the Web, and while the delivery is no longer a challenge, functional and useful alerts, now marketed as triggers by many of the same folks, are still being sold, if not always bought. A Random Walk Up Sales Street. Demand Generation.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

The Pipeline

SEPTEMBER 16, 2011

Sign up for our Email Newsletter. That’s right – you choose the cause of your stress with the choices you make with the following stressors: Breathing, Environment, Attitude, and Nutrition. [B Are you able to follow your breath as it moves through your body? Social Selling. Social Selling.

Pipeline 298

Pipeline Twitter Groups Cold Calling 298

The Pipeline

OCTOBER 21, 2011

Sign up for our Email Newsletter. What follows is that interview with Peter, Author of “Punk Rock People Management” and “Sex, Leadership and Rock’n’Roll”. In case anyone is wondering, I am NOT suggesting that business people should don mohicans, smash up the reward system and pogo at the office party. Home About The Pipeline.

Pipeline 237

Pipeline Hiring Top of Funnel Cold Calling 237

The Pipeline

MAY 27, 2011

Sign up for our Email Newsletter. There are steps to follow that can make prospecting easy and effective. Identify Your Market – Find a market that interests and excites you; a market you’re comfortable with and knowledgeable about. Do Your Research -Organize yourself before you pick up the phone.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

The Pipeline

MARCH 26, 2011

Sign up for our Email Newsletter. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. I do love the whole concept of providing a recipe people can follow step by step.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218