Will You Take The Road Less Travelled or the Path of Least Resistance?
Bernadette McClelland
FEBRUARY 20, 2023
It would mean I’d shift the way I went to market as well as iterate my message. Those two areas are a lack of education and a lack of listening. I expect 2023 to call for a new lens with which to look at the B2B approach to market. So what do we do with this very telling market feedback? It’s easier!
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