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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. It does not exist.”

Scale 130
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. Your AEs then have the potential to turn members of that personal online network into prospects. Do they post to solidify themselves (and your organization) as a thought leader in the industry? Just ask Eloqua.

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Are You Too Hard to Reach?

No More Cold Calling

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. Brian Hansford, director of client services for Heinz Marketing, is a 20-year veteran of the technology industry. Why doesn’t your email signature have a phone number?

Eloqua 240
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

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Social Selling Success Stories

Score More Sales

It’s not about you, its about them, your customers and prospects. He is a regular main stage speaker at industry events. Jill Rowley has often been one of the first names that comes up anytime a business wants to know if and how sales reps can champion an industry. Influence is based on trust and information.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Marketing ABM The recognition that not all prospect accounts on your target list are created equally is one of the main components of ABM. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities. If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.