SBI Growth

SEPTEMBER 22, 2013

You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.

Eloqua 316

Eloqua Marketo Buyer Persona Collateral 316

Pointclear

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. She spent six years in management consulting and 52 quarters in software sales. Click to start video at this point —Jill believes in a social surround strategy.

Oracle 223

Oracle Eloqua Social Media Twitter 223

SBI Growth

NOVEMBER 27, 2012

This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Each member of your Sales Team can develop a personal brand.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

SugarCRM

APRIL 23, 2024

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley , Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world.

B2B 29

B2B Eloqua Social Selling Networking 29

SugarCRM

APRIL 23, 2024

On this episode of the Fuel Growth podcast series, my co-host Clint and I got to sit down with Jill Rowley , Strategy & GTM Advisor at Stage 2 Capital. Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world.

B2B 26

B2B Eloqua Social Selling Networking 26

SBI Growth

APRIL 20, 2013

As a VP of Sales, what is your biggest fear when it comes to competitors? An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. As a result, you should include it as part of your Sales Cadence.

Social Media 316

Social Media Competition Media Eloqua 316

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation Targets 150

Score More Sales

MARCH 25, 2014

Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. Just four years ago, I had a different target market and was giving workshops around the U.S. to help entrepreneurs grow sales to ultimately grow their businesses.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

LeadFuze

JANUARY 1, 2022

Sales Outsourcing Guide With 6 Dos & Donts for Choosing the Right Outsourced Sales Professionals. There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. Will your outsource sales team really affect the top and bottom line?

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. Callback rates are down, dipping to below 1 percent; while only 24 percent of sales emails are opened. Marketing targets many.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Green Lead's B2B

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. So choose wisely.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. And that’s where marketing automation enters the picture. What is marketing automation?

Software 52

Software Software Marketing Scale 52

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. Who do you hire?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Zoominfo

OCTOBER 14, 2021

Sales professionals, marketers, and recruiters live and die by two vital metrics when it comes to email: bounce rates and open rates. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks.

Data 100

Data Lead Rank Scale Eloqua 100

LeadFuze

MAY 11, 2021

What is B2B Sales Experience. B2B sales experience is the experience that a business-to-business customer has while they work with you. B2B Sales Vs. B2C Sales: 4 Differentiators. There are substantial differences between B2B and B2C sales that need to be taken into account when defining a sales process.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

InsideSales.com

MAY 27, 2020

When it comes to increasing sales productivity, the simplest answers are still the best. AI-Driven Sales Engagement. There are constantly new innovations to sales tools. However, despite these innovations, there are several sales tools that are still necessary for any company hoping to increase sales. Social Media.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

SalesLoft

DECEMBER 17, 2019

From his time at Marketo to his presence on LinkedIn and his current role as VP of Marketing at EverString, Matt Amundson is probably a name you have heard before. What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade.

Marketo 59

Marketo Marketing Trade Show Eloqua 59

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LinkedIn Sales Navigator.

CRM 91

CRM Tools Prospecting Lead Rank 91

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. The first startup I did was a company called Eloqua in the marketing automation space. ” John Barrows: I love it man. The middle?

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. They must execute deliverables, meet deadlines, develop strategy, and measure results—all while avoiding distractions. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

The Sales Association

MAY 22, 2011

Sharing best practices in sales and sales management www.salesassociation.org. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries. How does a sales organization reconcile all of the options? Sunday, May 22, 2011.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

DiscoverOrg Sales

SEPTEMBER 13, 2018

Staffing and recruiting companies have a sixth sense for hot passive candidates … but business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing can use TODAY. Noticed you got a position for an open VP of marketing. Give me a call.”

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

Reading Time: 12 minutes Staffing and recruiting companies have a sixth sense for hot passive candidates … but business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing can use TODAY. How to use intelligence to land and expand.

Intent Data 120

Intent Data Hiring Strategy Marketo 120