Zoominfo

MARCH 4, 2021

There are several lead generation tactics, and each should be considered for your strategy depending on your company budget, employee size, and team specialty. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

The Pipeline

MAY 1, 2014

In the process of lead-gen, lead gathering, evolving and lead conversion, some sales people and organizations are often faced with a choice, find an all in one tool that has key features and elements offered by other tools and apps built in, in effect a Jack-of-all-trade approach.

Constant Contact 306

Constant Contact Lead Gen Twitter Face-to-face 306

Zoominfo

MAY 25, 2022

Boost Lead Generation While there are many different kinds of lead generation — content marketing, advertising, SEO, email campaigns, cold calling , list-buying, hosting events, and attending trade shows — a sales and marketing intelligence tool is great for discovering new, quality leads quickly and enhancing your other lead-gen efforts.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

DiscoverOrg Sales

NOVEMBER 29, 2017

This comes in handy when trying to maintain a pipeline of marketing-qualified leads (MQL) all year long! Turn events into a lead-gen opportunity. A business cannot solely rely on inbound leads to grow and thrive. Sales must get on the phones, attend events, and find leads the “outbound” way as well.

Marketing Qualified Lead 193

Marketing Qualified Lead Lead Rank Lead Generation Sales Qualified Lead 193

Sales Hacker

JANUARY 18, 2018

This is not only because I am the Director of Sales at an event software company, but also because I know I have a lot learn—and in-person events are my favorite way to get that learning done. For that, one event stands out. SaaStr is the SaaS event to attend. This is a great event for your whole sales team.

Conference 87

Conference Inbound SalesForce Lead Gen 87

No More Cold Calling

AUGUST 29, 2019

That might mean writing a proposal, researching prospects, following up with potential clients, attending networking events, or asking for referrals. The point is to focus on lead gen. There’s no excuse today for neglecting lead gen. Here’s the problem. When our project concludes, we have no pipeline.

Referrals 166

Referrals Closing Lead Gen Social Media 166

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. Event organizers swiftly pivoted.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR).

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

MARCH 8, 2021

This enriches the lead with intent information, and then all data points (including behavioral and event tracking) roll up to the lead’s master customer profile. The newly enriched lead can be sent virtually anywhere, but for the sake of sales, the lead is synced to the CRM with all of the pertinent information.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

SBI Growth

AUGUST 3, 2013

Below is a brief overview (learn more about them at this event ): Buyer Process Maps. It was a perfect time to attend an event she had been thinking about. Learn more about the event and sign-up here. By attending this event you will receive access to tools, guides and templates. Kathy was ahead of her time.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Sales Hacker

NOVEMBER 13, 2017

Before I get into the horrors I’ve experienced as an attendee, I thought I’d quickly share my top 10 steps to event follow up success – and then elaborate on each one further below. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. In any event, my impression is the same.

Trade Show 77

Trade Show Follow-up Top of Funnel Buyer Persona 77

The Sales Hunter

MARCH 25, 2012

. “Salespeople should not generate their own leads.” ” That’s what more than one marketing executive told me at a recent sales and marketing event. Then these marketing people said that salespeople are terrible at lead gen. Let them follow up on the leads that marketing provides.

Lead Generation 203

Lead Generation Sales Qualified Lead Hiring Leads 203

Sales Hacker

JANUARY 12, 2023

A better way to engage event leads. Related: Slide Into the DMs: LinkedIn for Lead Gen. Engage event leads with empathy. Nikki Ivey’s point is most reps hate event leads. Because if you’re not at the event, you don’t have the context to convert them in a way that makes it worth the effort.

Buyer 96

Buyer Lead Rank Lead Scoring Demand Generation Targets 96

John Barrows

MAY 2, 2018

It was specifically related to networking events in the summer in Boston and how few there were. As a self-funded startup with limited funds, networking events were a large part of my lead gen approach, so I decided to put together my own and make it happen.

Lead Gen 70

Lead Gen Licensing Networking Facebook 70

The Sales Hunter

MARCH 7, 2013

Is there an event, regulation, competitor or something else that allows you to be seen as a thought leader? Here is a real subject line I received: ”Lead Gen To Support Your 2012 Goals.” With a quick web search, we found that this prospect has a pending event coming up. What’s going in your industry?

Strategy 226

Strategy Prospecting Lead Gen Email Marketing 226

Green Lead's B2B

FEBRUARY 11, 2022

How often are your leads under-cooked? Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). This formal agreement documenting what makes a good lead and what constitutes qualified, or introductory, etc. will keep you all in line.

Lead Gen 39

Lead Gen Sales Qualified Lead Follow-up Leads 39

Green Lead's B2B

MARCH 16, 2010

A similar situation occurred last year with the ice storms and power outages in New Hampshire where one of the other lead gen firms went down completely for three days. For our sales rep clients, lost production from their lead gen partners means lost opportunity. In our business, time is money. Parting shot.

Lead Gen 32

Lead Gen Outsourcing Services Lead Rank Leads 32

SBI Growth

DECEMBER 3, 2012

I have not worked with one that doesn’t have a lead generation problem. In every instance, it’s the same issue: one or more of the (4) critical elements of Lead Gen are missing. Lead Nurturing – MA facilitates ongoing dialogue with prospect that develops interest until sales-ready. Let’s cover Technology next. Technology.

Lead Rank 276

Lead Rank Lead Scoring Leads Marketing Qualified Lead 276

Crunchbase

AUGUST 19, 2021

Interestingly, this phenomenon was not present in our German-speaking respondents, who on average only spend 13 percent of their day on lead gen activities. Overall, our data showed that 64 percent of salespeople said that lead gen and prospecting was their number one daily activity, up 10 percent from 2019.

Lead Gen 52

Lead Gen Sales Qualified Lead Scale Advertising 52

MarketJoy

JULY 17, 2020

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. So far, according to data gathered by Bloomberg News, the spread of COVID-19 has scuttled over 50 major corporate events with an estimated attendance of almost 1 million. RUN YOUR VIRTUAL EVENT.

Trade Show 59

Trade Show Lead Generation Conference Lead Rank 59

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Engagement Stage: Keep Showing Up Engagement is not a one-time event. Where will they find your brand? ACTION TIP: What questions are your ideal customers asking?

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Engagement is not a one-time event. It’s your responsibility to connect with potential customers — and show them information that will shorten their buying process.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Nutshell

DECEMBER 5, 2019

Whatever it is that excites you the most about attending sales conferences, you’ll find it at the various events listed below. With so many events around the world to choose from, we’ve done our best to assemble the 14 most essential sales conferences scheduled for 2020. BOUNDLESS 2020. The best part? Conference Orlando.

Conference 124

Conference Top of Funnel Networking Hotels 124

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). 49% of B2B marketers are heavily engaged in mobile marketing for generating leads ( source ).

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Pipeliner

APRIL 17, 2021

The genesis of the ecoFiles platform came about when she realized that so many of the materials made for various conventions and events were being thrown away without ever being read. Unfortunately, doing an amazing speech doesn’t guarantee actually generating any leads, and that’s where the Ketch platform comes in.

ROI 52

ROI Lead Gen Pharmaceuticals Lead Rank 52

Sales Hacker

JUNE 19, 2019

Don’t get me wrong… I am all for well-thought-out email blasts and industry events. They’re great for generating leads, pitching your product, and converting first-time buyers into repeat customers. With DIY, it’s even possible it could drive more leads into your existing funnel, giving you a completely automated sales process.

Campaigns 95

Campaigns Top of Funnel Lead Gen Scale 95

Zoominfo

MARCH 8, 2021

This enriches the lead with intent information, and then all data points (including behavioral and event tracking) roll up to the lead’s master customer profile. The newly enriched lead can be sent virtually anywhere, but for the sake of sales, the lead is synced to the CRM with all of the pertinent information.

Lead Qualification 100

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 100

Sales Hacker Training

JANUARY 12, 2023

Jump to: Target & sell to trainwrecks “Quad-Tap” A better way to engage event leads Lean into tense topics Ditch the product deck Slow deals down… to speed them up “Popcorn pricing” Uncommon pipeline-building & prospecting practices 1. Engage event leads with empathy Nikki Ivey’s point is most reps hate event leads.

Buyer 52

Buyer Lead Rank Lead Scoring Demand Generation Targets 52

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Sales Hacker

MARCH 11, 2020

This is a leading indicator of sales production, unlike bookings or pipeline — which are both lagging indicators. If the totals of your Value Per Meeting are low for this month, or even just this week, then you need to increase lead gen and top-of-funnel efforts ASAP. In this example, you’re leaving $1.6

Lead Rank 71

Lead Rank Lead Scoring Meeting Sales Qualified Lead 71

Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. Sales then gets qualified leads they can close sooner. Fit Data: From technographic data to firmographic data to demographics, this includes all the different ways of segmenting and scoring prospects.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

LinkedFusion

SEPTEMBER 12, 2023

According to HubSpot, “lead generation is the process of attracting and converting strangers and prospects into people who have expressed interest in your company’s product or service. Job applications, blog entries, coupons, live events, and online material are a few types of lead generators.

Lead Rank 52

Lead Rank Lead Generation Lead Scoring Sales Qualified Lead 52

Hubspot Sales

FEBRUARY 12, 2018

I can offer you a free consultation on [your lead gen strategy, D&I initiatives, customer referrals plays]. Your [lead gen, recruiting, events marketing, employee wellness] strategy is important to me. :). Better to be safe than sorry. Prospecting emails. Send these messages to new opportunities. Your name].

Prospecting 97

Prospecting Lead Gen Referrals Hiring 97

DiscoverOrg Sales

DECEMBER 20, 2016

Step 2: Augment Marketing Leads With Your Own Lead Gen Engine. In order for AEs to close deals, they need a solid pipeline of leads. Where will those leads come from? Successful organizations generate leads from a mix of inbound marketing leads and outbound cold calling. That’s your job.

Hiring 120

Hiring Inbound Engineering Cold Calling 120

Green Lead's B2B

NOVEMBER 12, 2009

and I were both panelists discussing: Linked, Tweeted, and Profiled:Using the Power of Social Media to Generate Sales Leads and Expand Client Relationships Despite a minor glitch from the webinar hosting provider during the first minute, the event was successful due to Richardson's impeccable planning process. Then jump right in.

Lead Gen 20

Lead Gen Webinar Metrics Leads Marketing Qualified Lead 20

Sales Hacker

JUNE 24, 2020

The strategies I’ll discuss in this article were developed for LinkedIn lead generation, but if your buyers are on Twitter or Facebook, these strategies will still apply. Many people get their LinkedIn lead gen strategy wrong by creating and posting a bunch of great content but failing to get the right people to see it.

Lead Generation 92

Lead Generation Lead Rank Lead Scoring LinkedIn 92

SBI Growth

APRIL 22, 2013

These are purchases of bulk event attendees or inquiries from a sponsorship. Schedule time with your peer in sales to review the Sales & Marketing 10-point Checklist to Lead Gen Alignment. The primary value will be driving focus to the root cause of lead quality problems. Assess Active vs. Passive Inquiry Purchase.

Sales Qualified Lead 276

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 276