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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Ecommerce Tools Will Automate Sales If you want to truly excel in B2B ecommerce, you need the right ecommerce tools, whether it’s a comprehensive website builder or shopping cart software. In this post, we highlight the top 10 for 2023: 1.

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10 Creative Examples of How to Use AI in Sales

Allego

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Sales Forecasting: AI-driven sales forecasting uses historical data and machine learning to predict future sales trends. This enables sales teams to focus their efforts on leads with the highest conversion potential.

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SMB SaaS Growth Trends: Market Projections, Challenges & Key Solutions

BuzzBoard

To all SMB SaaS marketing leaders’ delight, SMBs preferred investments in IT and cloud-based solutions, including infrastructure, managed services, and cyber security is predicted to continue growing in the coming years. How should SMB SaaS change its GTM game to grow its market share and even grow the size of the market itself?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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SMB SaaS Growth Trends: Market Projections, Challenges & Key Solutions

BuzzBoard

To all SMB SaaS marketing leaders’ delight, SMBs preferred investments in IT and cloud-based solutions, including infrastructure, managed services, and cyber security is predicted to continue growing in the coming years. How should SMB SaaS change its GTM game to grow its market share and even grow the size of the market itself?

Trends 52
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How CRM Software Impacts Customer Engagement

Nutshell

For example, maybe you’re sending out occasional emails to a certain customer, but they’re not opening them or clicking the links inside. Simple—customer segmentation allows you to create more specific, personalized marketing campaigns for each group. You can use that info to reoptimize your marketing and your CRM workflow.

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