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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

One marketing platform or sales enablement app? Yet, when Salesforce surveyed sales pros in 2022, only 28 percent said they expected to meet or exceed quota this year. Lackluster sales performance isn’t due to a lack of technology, because 66 percent of sellers told Salesforce that they were drowning in tools. That’s pitiful.

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Forget About Your Sales Comfort Zone [January Referral Selling Insights]

No More Cold Calling

Also, here’s what you might have missed from No More Cold Calling this month: Learn How to Get the Gatekeeper on Your Side. Why is getting past the gatekeeper and finding qualified leads so challenging for salespeople? The dreaded gatekeeper. Read “ Learn How to Get the Gatekeeper on Your Side.”). Let me know.

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RevOps Will Fix Your Pipeline and Your Love Problems

Sales Hacker

RevOps is… “A one person job.” — Michael Canty , Head of Global Revenue Operations at Tomorrow.io. “…the same as Marketing and Sales Ops.” — Dwamian McLeish , CEO & Founder at Junction. “A Your Marketo button pushers.” — Chris Willis , Global Marketing Operations Manager, Integrated Marketing Strategies at Trimble Inc.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg Sales

Sales and marketing teams that buy into myths about data providers miss out on serious business value. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight. Account-based marketing can use sales intelligence for a new level of personalization. Us either.).

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

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Dreamforce 2018: Top 10 Must-Attend Sessions for Sales Ops Pros

InsightSquared

The Rise of Revenue Ops: How Sales, Marketing and Business Ops Drive Growth. Discussing how to align processes and technologies, and how to prioritize sales, marketing and business ops resources will be helpful to strategically grow your business. How Salesforce Admins Enable Artificial Intelligence.

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Growth Begins with Data—and Your Competitors Already Know It

DiscoverOrg Sales

Sales reps aiming to displace the current provider were stuck dialing into dead-end corporate switchboard phone numbers, getting stonewalled by gatekeepers, never to reach their buyer’s voicemail box—let alone pitch their product to a decision-maker. According to Hubspot, only 3% of the market is actively ready at any moment.

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