Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]
Allego
APRIL 30, 2019
The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. The sales director would then review the finalists. While I was talking to a group of reps, they said, ‘I don’t know if I want to do the videos.’
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