Zoominfo
JULY 27, 2023
Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.
SBI Growth
OCTOBER 22, 2020
At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.
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Sales and Marketing Management
MAY 3, 2022
The post How to Jumpstart Your Audio-Driven Brand Strategy appeared first on Sales & Marketing Management. If you're not capitalizing on the audio-first marketing trend, you're missing out on valuable opportunities and consumer connection points.
Sales and Marketing Management
MAY 23, 2022
The post How to Leverage Digital PR in 2022 to Benefit Your SEO Strategy appeared first on Sales & Marketing Management. As a result, businesses need to continually revise their approach to earning backlinks, and rethink their formerly tried-and-true methods.
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For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms. Read on to learn how to regain influence over deals and chart a course towards sustainable, profitable growth!
Zoominfo
JULY 13, 2023
At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Here’s how we put it all together. Execution: Tools & Tactics Your sales strategy won’t come to life without specific tools and tactics to execute the plan.
Zoominfo
JUNE 28, 2023
That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!
Advertiser: ZoomInfo
In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. How chat fits into your larger omni-channel engagement strategy.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.
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Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers. How to build and strengthen relationships with key clients and prospects. It will help you stand out from the crowd and increase your chances to connect.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? Create highly targeted segments to drive more contextual and personalized engagements.
Speaker: Ruth Stevens, President of eMarketing Strategy
During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).
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