The Spiff Blog

NOVEMBER 3, 2022

There now exists an entire market for intuitive, customizable sales leaderboard software that allows organizations to reap the full benefits of gamification. After implementing sales gamification tools, companies have experienced as much as a 45% increase in bottom-line sales margin ( source ). billion by 2025, up from $9.1

Motivation 69

Motivation Lead Rank Lead Scoring Cold Calling 69

Zoominfo

DECEMBER 19, 2018

Capterra is a free online service to help businesses find the software they need. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Featured Video: Combine Automation with a Human Touch to Increase Renewal Rates and Margins.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Close.io

OCTOBER 28, 2019

Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? On one side, you’ve got inbound-only people. Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Inbound sales strategy: When is inbound the right choice?

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

LeadFuze

JANUARY 1, 2022

Next, I’ll share my tactical approach on how startups and mature software companies can build a go-to-market strategy for their business. If you want to make a lower profit margin, but still keep customers coming back for more and paying higher prices in the long run, go with premium products. Inbound-centric.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Zoominfo

OCTOBER 5, 2021

Capterra Capterra is a free online service to help businesses find the software they need. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Go check out Carla’s YouTube channel for your daily dose of innovation and creativity!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Tenfold

NOVEMBER 29, 2017

Whether you do inbound or outbound marketing, the quality of your database and lists has a huge impact on your results.”. Use available software, such as UnDupe, to check for obsolete, duplicate and incomplete data. With more data, you can enjoy lesser margins of error. Time and opportunity are also wasted. Correcting Bad Data.

Forecasting 47

Forecasting Data Lead Rank Margin 47

Hubspot Sales

JUNE 5, 2019

Plus, recruiting, hiring, and employing salespeople is expensive and cuts away at your margins. For example, HubSpot’s marketing agency partners help small businesses take full advantage of HubSpot’s marketing software. When HubSpot was building channel sales program, our team used inbound marketing principles to attract partners.

Channels 101

Channels Lead Rank Hiring Lead Scoring 101

Chorus.ai

MARCH 5, 2021

The modern method — inbound sales — is centered on the actions of a buyer and takes advantage of automatic methods of data capture. Start with your customer relationship management (CRM) software. Asset management software is also key, especially when coming to grips with your content strategy (more on that in just a moment).

Top of Funnel 113

Top of Funnel Webinar Metrics Strategy Buyer Persona 113

Allbound

AUGUST 8, 2018

Sure, you can hire more reps, but it’s a solution that is difficult to scale efficiently and it cuts into your margins. Over the past few years, HubSpot has solidified their place as the industry standard tool for inbound marketing, mainly thanks to their successful channel partner program.

Channels 48

Channels Benefit Scale Hiring 48

Allbound

AUGUST 8, 2018

Sure, you can hire more reps, but it’s a solution that is difficult to scale efficiently and it cuts into your margins. Over the past few years, HubSpot has solidified their place as the industry standard tool for inbound marketing, mainly thanks to their successful channel partner program.

Channels 48

Channels Benefit Scale Hiring 48

Chorus.ai

SEPTEMBER 12, 2019

The modern method: Inbound sales — is centered on the actions of a buyer and takes advantage of automatic methods of data capture. Start with your customer relationship management (CRM) software. This means there’s margin for error. It steers clear of automated data-handling and keeps approaches to sales and marketing separate.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Webinar Metrics Strategy 62

The Pipeline

FEBRUARY 13, 2018

Not because cold calling and other methods of direct prospecting do work, which they do, but because their argument intends to sell software, an app or methodology, not to genuinely help or change the way a client prospects. Much of the call for, and reasons for automation, related to what has come to be called “inbound” sales.

Prospecting 262

Prospecting Cold Calling Lead Gen Inbound 262

Hubspot Sales

APRIL 26, 2019

For example, if you sold a software tool to create video content for their company, you could position the product as an easier way to author and share the videos (something they're doing today that takes more time). This number can fluctuate but when you’re pricing your product how much margin is in there?

Top of Funnel 105

Top of Funnel Retail Penetration Margin 105

Sales Hacker

APRIL 25, 2019

I get hassled for this all the time, but I am proud to admit that I am a cost evaluating, penny-pinching, profit-margin-analyzing geek to the core. We grew over 600% last year and hold steady at a 40% profit margin. Software costs. They reach decision makers long before inbound marketing campaigns. Software Licenses.

Outsourcing Services 76

Outsourcing Services Hiring Sales Outsourcing Salary 76

Apptivo

JUNE 15, 2021

If your prime goals are to retain clients, increase revenue, increase inbound leads, or reduce data redundancy, a CRM is a magic solution. Apptivo’s CRM software classifies a sequence of sales objectives for your organization and chooses sales strategies that are appropriate for your target market. Sales Forecasting. Sales Automation.

Sales Goal 98

Sales Goal CRM Lead Rank Lead Scoring 98

Sales Hacker

NOVEMBER 16, 2021

Inbound lead generation: PPC, content marketing, and SEO. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. It’s a robust software solution that integrates marketing, CRM, and analytics collection (e.g.

Paid Content 110

Paid Content Lead Generation Lead Rank Lead Scoring 110

Nutshell

MARCH 18, 2020

If one day your local movie theater started publishing software reviews instead of showtimes, their organic traffic would drop to zero. Some visual web editors get confused about margin spaces, so make sure nothing on your published mobile page is overlapping or in the wrong place. Marketing analytics software ( optional.)

Top of Funnel 139

Top of Funnel Engineering Google Analytics Google 139

Close.io

JULY 2, 2018

But the problem was that this new software was being built by engineers who rarely interacted with or understood the pain points of the salespeople who would be using them. This is how we became the first CRM with inbound and outbound calling baked in as well as two-way email syncing. Sales reps who actually use our software.

Competition 111

Competition B2B Ideal Customer Profile Marketing 111

LeadFuze

MAY 17, 2021

There are plenty of ways to automate and utilize inbound methods, but having salespeople who take control of the deal and close new sales was the next level. Are you utilizing inbound and email campaigns? Commission rates will change as profit margin levels increase. Why are Sales Compensation Plans Important. Profit-Based Plan.

Compensation 52

Compensation Hiring Incentives Incentive 52

Hubspot Sales

AUGUST 8, 2019

Margin by partner. Software as a service (SaaS) is a software distribution model which provides customers with access to applications on the internet instead of requiring physical media and custom installation. Here are some potential components of your CAC: Inbound marketing (blogging, SEO, social media). SaaS Metrics.

Cost per Acquisition 136

Cost per Acquisition Lead Rank Churn Webinar Metrics 136

Close.io

MAY 20, 2019

Average profit margin. SaaS and other software sales KPIs. Choosing the best sales analytics tools and software. Some sample activity sales KPIs would include the number of inbound and outbound calls , revenue per rep , number of onboarding or demos booked , individual rep performance metrics , and so on. Pipeline value.

Lead Rank 88

Lead Rank Top of Funnel Lead Scoring Churn 88

Sales Hacker

JULY 15, 2021

ABM’s laser-focus and personalized approach drive more conversions and sales than inbound marketing. You want technology tools that do the following: Integrate with other tech tools: Your set of tools like CRMs, marketing automation, sales management software, and more must be agile enough to blend with other tools.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Tony Hughes

MARCH 7, 2018

The whole traditional idea of web leads, inbound phone calls and the reactive nature of whales coming to you is a recipe for RFP, stalls and low average deal size. If you're a CXO reading this or you know one that has purchased million dollar enterprise software sight unseen, please comment. So what now? Go look at the graphs again.

Lead Rank 66

Lead Rank Enterprise Enterprise Scale 66

Close.io

OCTOBER 29, 2019

Even if the leads handed over to your sales team are marginally qualified, the chart lets you expand your network and get your foot in the door. Suppose you sell an analytics product and got an inbound lead from the CTA on your product’s FAQ page. Then knowing the internal structure of your prospect is invaluable.

Demand Generation Targets 57

Demand Generation Targets Account Company Prospecting 57

Close.io

SEPTEMBER 4, 2019

This could be your sales CRM , an Excel doc, Google Sheets, customer service software, or some other sales management tool. Step 4: Connect your sales management software to your dashboard. Inbound/outbound calls. Average profit margin. Create a quick list of all your sales metrics and their source to work off of.

Examples 82

Examples Top of Funnel Forecasting Lead Rank 82

Close.io

JUNE 3, 2019

Built-in profit margin calculation. Business Type: From startup to established business Key Lesson: In an early-stage software company, one of the hardest things to do is project new customers for the year. Multiple timeframe projections. Download It Now. Google Sheets. Detailed example forecasts. Download It Now. Download It Now.

Sales Forecasts 91

Sales Forecasts Forecasting Top of Funnel How To 91

SalesHandy

NOVEMBER 28, 2020

Content Marketing is one of the most popular B2B lead generation strategies for inbound lead generation. Popular B2B software companies like Hubspot, G2, Salesforce, Ahrefs, etc., So Free tools aren’t gated like the rest of the resources, but the pages themselves have CTAs that can drive visitors to generate leads. Content Marketing.

Paid Content 111

Paid Content Lead Generation Sales Qualified Lead Lead Rank 111

Sales Hacker

APRIL 24, 2018

It’s a full suite of every piece of software that a restaurant would need from their POS system, or their back office, inventory management, online ordering, scheduling of resources, etc. The support team has also always existed with a similar mission to support the inbound requests that are coming in and questions that are coming in.

Customer 43

Customer Churn How To Scale 43

Sales Hacker

OCTOBER 7, 2021

Understanding how various decisions impact the company’s margin (e.g. A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. I currently manage a team of 15 SDRs in 5 locations.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Artesian Solutions

SEPTEMBER 25, 2018

8% year-on-year improvement in average customer profit margin compared to -7.5%. No longer do sellers have to navigate into the depths of CRM systems and interpret some semi-relevant chart, instead sales acceleration software will simply sends you the specific information you want in an instant.

Data 49

Data Customer Lead Rank Analytics 49

Sales Hacker

MARCH 2, 2020

There are really only two ways to fill a funnel: inbound leads or outbound prospecting. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. It’s all practical advice — no cutesy stories, no rants, and no product pitches. In Sales Differentiation , sales management strategist, Lee B.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Tony Hughes

MARCH 13, 2018

If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. This software will save you hours of clicks based on daily lead recommendations from key accounts that it serves up to you on a silver platter. Launch your own LinkedIn Group. It's an efficiency machine!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63