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Design and implement your best sales incentive ever

Sales and Marketing Management

Was it was at a trade show or a conference? You said you’ve built a lot of sales incentive programs as a manager, and, not to toot your own horn, but they have worked pretty darn well. With 20-plus years and more than 1,500 sales incentive programs under my belt, I’ve got some experience to share. Run more pilots. ?Your

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. You’ll want to sort your email leads into the following buckets. You can (a.)

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops. Refresh your website’s home page.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops. Refresh your website’s home page.

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Keeping close to channel partners

Sales and Marketing Management

Often, a company representative visits channel resellers in person or connects with them at trade shows, but that has been taken off the table this year. One large IT infrastructure client worked with HMI on a campaign to replace the networking they normally accomplish at a trade show that was canceled.

Channels 156
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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? Bauer : There’s no doubt this current crisis has changed the landscape for business events and incentive travel. SMM: You sponsor the largest trade shows for the meetings and events industry. Have things been permanently disrupted?

Meeting 227
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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Without e-commerce, B2B marketers miss opportunities to sell outside their geographical area, expand into new markets and appeal to the increasing number of engineers, purchasing agents and others who want to buy without human interaction.