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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. You are essentially going to market with your employee population.

ROI 257
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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

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How Does Weather Affect Small Businesses?

Smooth Sale

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Take advantage of government-provided energy-efficiency incentives and tax rebates to help offset costs.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Refresh your website’s home page.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Refresh your website’s home page.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

Lead Rank 127
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Related: Quit Preaching — 6 Ways To Actually Be Human In Sales. The bottom-line?

Buyer 79