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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. And none of their lead generation techniques involve waiting for the phone to ring.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

So how is this parable relevant to lead generation and surviving a crisis ? The result is a new sales landscape that is objectively more difficult than before. Ahead, I’ll break down how marketing and sales teams can align unique insights, skills, and resources to generate leads and survive a crisis.

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Lead Generation … Here We Go Again

No More Cold Calling

Top Sales World CEO Jonathan Farrington discusses lead generation and other sales challenges in this month’s guest post. “Generating qualified leads is the biggest challenge for my sales team.” ” That’s what I hear from every sales leader.

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B2B Lead Generation Strategies for MSPs Serving Tech Companies

Emissary

For your MSP, B2B lead generation is an integral piece of the puzzle to grow your business. While inbound marketing tactics can serve to increase traffic and visibility, gaining a larger audience isn’t the objective that will push your conversions higher. Lead Generation vs ABM.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

So how is this parable relevant to lead generation and surviving a crisis ? The result is a new sales landscape that is objectively more difficult than before. Ahead, I’ll break down how marketing and sales teams can align unique insights, skills, and resources to generate leads and survive a crisis.

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Is a Lead Generation Appointment Setting Service Worth It?

LeadFuze

One of the best ways to succeed is through lead generation appointment setting. Unfortunately, not everyone understands the importance of lead generation appointment setting. It is one of the vital components of any successful lead generation strategy. What is Lead Generation Appointment Setting?

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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.