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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. Some of the top include: Lead Generation and Qualification Prospect identification Lead qualification Effective BDRs excel at identifying potential leads within target markets or industries.

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Building a Sales Training Program? Evaluate These 3 Areas

criteria for success

Thinking of building a sales training program? Regardless of the size of your team (or your budget), it’s important to have a sales training program. But in the long term, a sales training program can save you time, make the most of your resources, and strengthen your sales team. What are your lead qualification criteria?

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4 Sales Training Strategy Tips to Boost Your Bottom Line

Crunchbase

Investing in team training is a critical part of business success and growth. In today’s age of digital transformation, sales management teams must adapt their sales training strategies to evolving consumer trends and the global shift towards remote work. Sales is a dynamic area of business that’s constantly in flux. Image Source.

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5 Ways AI Is Transforming Sales Enablement

Allego

This article originally appeared in Training Industry. In addition, McKinsey analysts say, “AI can boost sales effectiveness and performance by offloading and automating many mundane sales activities, freeing up capacity to spend more time with customers and prospective customers (while reducing cost to serve).”

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10 Sales Training Topics to Help Your Team Get (and Stay) Sales Ready

Mindtickle

Sales training and coaching are often reserved for new hires and low performers, with the rest of your team getting a brief refresher during your annual sales kickoff. But according to the Sales Management Association, only 30% of sales managers rate their sales training as “effective” for improving low performers.

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Sales Enablement Defined: Your Guide to Sales Prospecting

Showpad

Let’s face it; prospecting isn’t the most fun part of selling. Without prospecting, reps have no one to actually sell to. In the next blog in our “Sales Enablement Defined” series, we’ll talk about sales prospecting and where it fits into the sales enablement ecosystem. What is Sales Prospecting? Value proposition.

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How to Reach Decision Makers Every Time

No More Cold Calling

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. If you don’t get the meeting, Part Two doesn’t matter.