BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. Begin by identifying the unique selling proposition (USP) of the small business you’re working with. Do not forget that statistics and analytics are your allies.

Video 52

Video Small Business Small Business Marketing 52

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Nutshell

APRIL 3, 2024

Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Productivity and collaboration software A good productivity and collaboration tool will help team members to be clear on their tasks for the day, week, and month.

Software 71

Software Software Scale Analytics 71

SBI Growth

DECEMBER 12, 2012

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 333

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. By every conversational intelligence measure, I shouldn’t have been selling anything : I was talking too much (I speak for over 60% of the talk time). Where sales intelligence tools go wrong.

Tools 91

Tools Revenue Sales Qualified Lead Lead Rank 91

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Keep ahead of the curve with current, relevant, and innovative content.

Apparel 52

Apparel Small Business Small Business Marketing 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Look at Hootsuite, the social media marketing platform.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Alice Heiman

APRIL 2, 2024

Learning from Scaling Discussing the challenges of rapid growth, Mark advises, “You can always speed up. 04:48] Origin Story – Mark shares his personal sales challenges and the inception of Recapped as a solution for process-driven selling. [06:17] You can’t always slow down.

Scale 62

Scale Strategy Hiring Pivotal 62

Sales and Marketing Management

JUNE 22, 2020

Author: Paul Nolan The way companies buy and sell from each other looks very different than it did even six months ago. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling. Pandemic selling by the numbers.

Trends 156

Trends B2B Decision Maker Transportation 156

BuzzBoard

FEBRUARY 8, 2024

Exploring the Impact of Influencer Marketing on Small Businesses Understanding the dynamics of the evolving digital landscape, many small businesses are embracing innovative strategies to boost brand awareness. Influencer marketing, which involves collaborations with popular social media users, is one such strategy gaining traction.

Small Business 52

Small Business Small Business Influencer Marketing 52

Sales and Marketing Management

JANUARY 29, 2021

Businesses across the country are taking pivotal actions to prioritize their digital selling efforts, especially now that trade shows and conventions are off the table for the foreseeable future. Using available collaboration tools can help improve communication and simplify the sharing of information between workers.

Face-to-face 177

Face-to-face Proposal Trade Show Pivotal 177

Alice Heiman

MAY 21, 2020

Look up, and let’s get focused on sales strategy. . I’ve been scrambling to set up our whole company to work remotely and make sure everyone has the tools and support they need to be productive at home. ” . Some of them are trying to sell with kids at home during social distancing. Have you been in survival mode?

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. A pivotal part of prospecting is researching potential leads.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

BuzzBoard

FEBRUARY 20, 2024

Strategies to Differentiate Your Digital Marketing Agency for Small Businesses In today’s ultra-competitive market, employing advanced strategies like artificial intelligence (AI) isn’t merely an option for your small business digital marketing agency; it’s a necessity.

Prospecting 52

Prospecting Small Business Small Business Pivotal 52

PandaDoc

MAY 28, 2024

Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Consultative selling requires empathy, active listening, and problem-solving. Solution selling is pitching products and solutions to leads. Consultative selling pitches education and authenticity. What is consultative sales?

Consultative Selling 52

Consultative Selling Top of Funnel Sales Qualified Lead Lead Rank 52

Sales and Marketing Management

JUNE 29, 2020

omnichannel selling, inside sales, tech-enabled selling and e-commerce. McKinsey & Company offers these steps for B2B sellers to pivot effectively. Create a pod of digital-enablement experts to help reps migrate face-to-face sellers to digital channels and help sellers use new tools. How COVID-19 could reshape sales.

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

BuzzBoard

NOVEMBER 24, 2023

By considering different methods and metrics to assess hyper-personalization success, data-enriched insights inform pivotal business decisions. McKinsey & Company’s research elucidates that personalization can curtail acquisition expenses by up to 50%, while enhancing revenue by 5-15%.

B2B 52

B2B Strategy Pivotal Penetration 52

Sales and Marketing Management

SEPTEMBER 24, 2020

45% of specific industries they sell into are at a standstill. Consider value-based or ROI selling. Value-Based or ROI Selling Explained. According to Hubspot, “value-based selling is an approach that focuses on benefitting the customer throughout the sales process. The Need for Value-Based or ROI Selling.

ROI 177

ROI Lead Rank Lead Scoring Face-to-face 177

BrainShark

AUGUST 16, 2022

There are sales enablement tools to enrich and streamline every stage of the SKO process for a highly effective event. It’s also easy to edit existing content to ensure your sellers always have access to the most up-to-date information. Brainshark Presentations for SKO Follow Up and Post-Work. Sales Scorecards.

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

Nutshell

MARCH 15, 2024

This article explores the benefits of creating a lead nurturing process, the different stages of that process, and the ideal tools for a successful lead nurturing campaign. Be sure to avoid diving in with a hard sell each time you communicate with your prospective customers. Download it today and start heating up your cold leads!

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Allego

FEBRUARY 9, 2023

Allego is happy to announce that Heather Moses has joined the company as chief marketing officer (CMO) to drive the next chapter of the company’s growth. Heather brings almost 15 years of experience in the marketing industry. This means sales and marketing teams cannot continue doing things the way they always have.

Marketing 62

Marketing Face-to-face Sales Enablement Demand Generation Agencies 62

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones. Paid advertising is a potent tool that can ignite rapid business growth.

Advertising 52

Advertising Advertising Strategy ROI 52

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. It’s not enough to agree upon a strategy.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Hubspot Sales

JULY 7, 2023

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. Automating manual tasks allows more time for selling.

Data 118

Data Lead Rank Hubspot Survey 118

SBI

AUGUST 17, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? So those are the metrics we advise customers to measure.

Intent Data 146

Intent Data Buyer Intent Ideal Customer Profile Intent 146

Pipeliner

FEBRUARY 22, 2024

His perspectives on how artificial intelligence transforms sales and customer service revealed a technology that’s not just a fad but a valuable productivity tool. From Humble Beginnings to Cutting-Edge AI Thomas traced how Bigly Sales pivoted from a primary sending platform to an AI powerhouse. What drove this change?

Customer 52

Customer Lead Gen Face-to-face Pivotal 52

Hubspot Sales

MAY 7, 2024

Why do I bring this up in the context of entrepreneurship? As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I’d say the ability to deal with risk and uncertainty has to be right up there as an ‘emotional skill,’” says Naqvi.

Outsourcing Services 88

Outsourcing Services Scale Pivotal Examples 88

BuzzBoard

FEBRUARY 16, 2024

AI capabilities allow sales enablement platforms to refine their sales process, which benefits digital marketing agencies catering to small and local businesses. These AI-powered platforms serve as automated sales tools that streamline customer interactions, manage leads, forecast sales, and assist in setting pricing strategies.

Small Business 52

Small Business Small Business Forecasting Sales Enablement 52

BuzzBoard

FEBRUARY 16, 2024

Understanding the Impact of Generative AI on Sales Enhancement As sales professionals in digital marketing agencies, mastering the ever-evolving digital arena is crucial. Utilizing generative AI can boost sales by forecasting customer behavior, personalizing products, and streamlining procedures, thereby enabling more effective selling.

Consumer 52

Consumer Forecasting Up-Sell Data 52

Highspot

SEPTEMBER 11, 2023

Keeping up with new products, trends, and customer expectations can feel like navigating a maze without a map. Our guide provides critical strategies and sales readiness tools to ensure your sellers have the core knowledge and skills to thrive. Sales enablement and sales readiness are pivotal for sales teams to thrive.

Hiring 59

Hiring Sales Enablement Pivotal Training 59

Showpad

DECEMBER 21, 2023

As 2023 draws to a close, we find ourselves at the precipice of an exciting year in the world of sales, enablement, and marketing. Take AI to the next level As buyers get smarter with more information at their fingertips, sellers will need to leverage AI to keep up.

Revenue 52

Revenue Lead Rank Lead Scoring Sales Enablement 52