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9 Data-Driven Ways to Use Generative AI for Marketing

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Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. Marketers are definitely at the forefront of experimenting with GenAI. What Does this Mean for Marketers?

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How to Use Surveys to Reach B2B Business Goals

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As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

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Using Surveys to Reach B2B Business Goals

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As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. Ready to learn more?

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5 Marketing Attribution Trends for B2B Marketers

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It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

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All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

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Market Intelligence Data: The Definitive Guide

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Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.