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7 Key Go-to-Market Trends for 2022

Zoominfo

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning.

Trends 100
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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 289
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Real Results: Inspiring Small Business Outreach Case Studies

BuzzBoard

In this regard, small business outreach case studies can offer substantial value. Case studies provide industry insights, best practices, campaign outcomes, lessons learned and replicable strategies. This is clearly illustrated through an analysis of various case studies. The results of their campaign were impressive.

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New Study: 2020 Trends in Sales Management

Miller Heiman Group

Managers sit squarely at the intersection of these trends, yet for most organizations, sales management strategies have hardly changed. An organization can deploy every tool on the market, but unless they coach their sellers to engage with those tools, a robust technology stack won’t drive sales. But it’s not too late to transform.

Trends 65
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In a similar study by HubSpot. This trend is not just for B2C brands — it also applies to B2B ecommerce. million people.

Trends 99
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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Customers have more power and more information than ever?—?they

Trends 156
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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.