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3 Reasons for Low ROI from a Trade Show (with ways to improve)

DiscoverOrg Sales

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. How to Find Networking Events Actually Worth Attending. Check them out below!

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Fire Up Your Sales Team

Alice Heiman

They can meet people by phone, email, social media, in-person (one-on-one), at networking events and trade shows. Put scheduled meetings on your calendar, time to prepare for sales calls, travel time, time to do follow up on sales calls and networking. This should be easy with the opportunity report in your CRM. .

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For LinkedIn holdouts – 30 Day Action Challenge

Score More Sales

The biggest reasons that you should be on LinkedIn now if you are in sales or in a company that sells products or services are: Your LinkedIn profile acts like an “on-line” trade show booth – 365 days a year, 24 hours a day, 7 days a week. alone) – it’s like the biggest networking party ever.

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Should you Scan and Spam?

Don on Selling

One of the biggest challenges of attending a trade show or conference is gathering enough qualified leads. After all, for most companies, exhibiting at a trade show is expensive. ” “Why are you attending this trade show?” Scanning & Spamming your prospects could backfire on you.

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Is Phone Anxiety Holding You Back? 5 Tips to Overcome It

Hubspot Sales

Online connections such as social selling, email, and webinars should be balanced with offline (in-person) touchpoints, such as trade shows and networking events. It's important to be present and show up at the places where your buyers might be. Dedicate a calendar block each day, and be persistent. Source: ValueSelling.

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The Heat is On: How to Fire Up Your Sales Team Even in the Dog Days of Summer

Alice Heiman

They can meet people by phone, email, social media, in person (one-on-one), or at networking events. Put scheduled meetings on your calendar, travel time, and time to do follow up on sales calls and networking. I like to block time 12 weeks in advance of a show or event to do the planning. Their calendar is their best friend.