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Generating Leads at Trade Shows: The A-Z Guide for 2019

DiscoverOrg Sales

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Traditional marketing efforts involve techniques like advertising, email campaigns, and SEO. Attending Trade Show Events Participating in trade shows allows businesses to do more than merely showcase their products. These are just a few ways your trade show booth can impact customers.

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12 Practical Steps to Create a Lead Generation Network

LeadFuze

For lead generation, networking is a good way to set the foundation for getting more sales while spending less time and effort. Lead generation network allows you to get more business leads and should be utilized if you want to generate more sales. But you will need some sure-fire strategies in order to be successful at networking.

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Don’t Be a Trade Show Vulture! Here’s 10 Steps for Event Follow Up Success

Sales Hacker

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Of course, I attend events to learn and network with peers, prospects and decision makers.

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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision. Cost-Effective Advertising POP displays can offer a cost-effective advertising solution for small businesses operating on a tight budget.

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How to Use Your Company Car to Increase Sales Now

Smooth Sale

Branding on the Go To begin the journey, consider turning your ride into a mobile advertisement. Just be sure you’re not accidentally creeping anyone out by showing up unannounced. Networking on Wheels Your company car can also be your ticket to exclusive networking events, trade shows, and seminars.

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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention. Networking including trade shows. Direct mail.