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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?).

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

Pointclear

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. Case-in-Point. We didn’t stop.

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The Right Cadence Creates a New Lead with a $1 Billion Healthcare System

Pointclear

As an example, PointClear targets two contacts within each account location. There are six dispositions that we assign a prospect: Lead, Pipeline, Nurture, No-response, Not Qualified and Bad. After navigating to ensure that we have the right contact(s), we deliver a story to prospects we don’t reach live using voicemail and email.

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Who We Serve. Why it Matters.

Pointclear

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. unscripted ) with prospects.

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REVENUE: The Golden Opportunity with Big Data and Content Marketing

Pointclear

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. This provides an excellent opportunity to respond in kind, with campaigns of information that directly address those needs. But finding the opportunities in Big Data can be deceptively simple.

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The Real Reason Sales People Struggle to Close Opportunities

Pointclear

Their pipeline is jammed full of late stage opportunities that their sales people just can’t get over the goal line. You see, the problem with most of the opportunities that seem to be stuck at the bottom of the sales funnel isn’t that the sales person isn’t closing them right, it’s that the sales person never opened them right to start with.

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Scheduling an Appointment With an "Uncloseable"

Pointclear

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. At PointClear, we approach our client’s lead generation, lead qualification and lead nurturing by combining persistence with professionalism. No Response. No testing.