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Surviving Tough Times….

Partners in Excellence

As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. Since 2001 we’ve been through slowdowns a couple of times. ” Surviving Tough Times, Things We Have Learned (early 2001 version) The past year has created new professional and personal challenges.

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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

Yet, as you walk down the hall – you have this feeling of hoping that customers will get your message. The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. We have all been there. Gaining insight is serious business.

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Build new alliances or alternate distribution channels. Dazzle Your Current Customers: If you do nothing else. Don’t ignore them.

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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Conversion: The prospect makes a purchase and becomes a customer. Customers start at the top of the funnel and (hopefully!)

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. That the best way to reach potential customers is via the supercomputer they carry around in their pockets. Why should you text your prospects and customers? What do these stats tell us?

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Choosing the Right Sales Metrics for Management

SalesLoft

Guest post by Karen Rhorer , Customer Success & Sales Strategy @ Atrium. Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. That is, a large quantity of high-quality prospect- or customer-facing activity will generate results.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels.