The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

OnePageCRM

MARCH 8, 2017

But if you’re competing on the basis of having the lowest price, you’ll always be running on slim margins, putting pressure on the entire supply chain and putting your product (and your customers’ success) at risk. Price based on the value to your customer? What about the 20 customers who would’ve paid $5? A blind guess?

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

ROI 45

ROI Buyer Buying Cycle Social Media 45

OnePageCRM

MARCH 8, 2017

But if you’re competing on the basis of having the lowest price, you’ll always be running on slim margins, putting pressure on the entire supply chain and putting your product (and your customers’ success) at risk. Price based on the value to your customer? What about the 20 customers who would’ve paid $5? A blind guess?

Strategy 20

Strategy Discount Lead Rank Enterprise 20

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. This was not the case with many other groups like sales and marketing. The good news is that most analysts are predicting 4-5% growth for 2011.

Competition 40

Competition Software Software Networking 40

Openview

SEPTEMBER 28, 2017

While sales processes, training, compensation plans, technology, marketing support, and product lines matter, sales reps who simply dislike – or hate – their jobs is one of the most understated and overlooked aspects impacting sales force performance today. The Compensation Plan is Below Market.

Compensation 68

Compensation Face-to-face Commission Journal 68

The ROI Guy

DECEMBER 14, 2005

• Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Score More Sales

FEBRUARY 29, 2012

We will let you choose whether you invest in a full-blown system which has features to incorporate your full marketing strategy, including web lead capture – or you start by enhancing your email system with social information and notifications. © Score More Sales 2001 - 2012. example: tid = 123.

CRM 174

CRM Top of Funnel Lead Rank Lead Scoring 174

Score More Sales

APRIL 24, 2010

She has a Soap Queen TV video channel and is always up to something amazing. What your business idea is/was, and what problem did it solve in the market place? © Score More Sales 2001 - 2012. Anne-Marie stopped using conventional media and switched to social media which grew her business 40% in one year. example: tid = 123.

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

Sales Hacker Training

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. It’s all about understanding when people are in market versus in funnel. Every one of those apps is custom built from the ground up, and Instabase exists because we ask why? We’re on iTunes.

Hiring 119

Hiring Top of Funnel Scale Banking 119

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40