The ROI Guy

SEPTEMBER 21, 2010

Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. According to IDC, tech firm advertising spending using traditional (print and broadcast) media is declining by 43% , compared to spending growth of 53% in digital programs.

Revenue 40

Revenue Marketing Vendor Survey 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Updated Alinean Social Media ROI Calculator - New.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Latest Research. Let the Good Times Roll?

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. navigation, placement of content, imagery, etc.) marketers "earn their way in" (via publishing helpful information on a blog etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Updated Alinean Social Media ROI Calculator - New. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. unemployment, corporate America is currently facing the most competitive war for talent since 2001. To keep reps happy, it’s important to ensure they have the support that they need to sell and make their numbers.

Compensation 68

Compensation Face-to-face Commission Journal 68

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. On average, how much do IT firms spend on marketing? On average, IT firms invest 3.6

Marketing 40

Marketing Vendor ROI Survey 40

Score More Sales

APRIL 24, 2010

Anne-Marie stopped using conventional media and switched to social media which grew her business 40% in one year. She has a Soap Queen TV video channel and is always up to something amazing. They built their word-of-mouth almost entirely through social media and passionate champions. © Score More Sales 2001 - 2012.

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

Hubspot Sales

MAY 22, 2018

She will be receiving an MBA from the University of Notre Dame in May 2001. Which channels will you focus on for distribution? Due to the overwhelming growth of inline hockey throughout the United States, the company's promotional plans are open to various media and a range of marketing communications. Public relations.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Todays buyers have more sources of information than ever including traditional, on-line and social media sources.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Updated Alinean Social Media ROI Calculator - New. Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Ideal Customer Profile B2B 40